Impulsoras
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TFG-TFMMetadatos
Título
ImpulsorasAutoría
Tutor/Supervisor; Universidad.Departamento
López Meri, Amparo; Universitat Jaume I. Departament de Ciències de la ComunicacióFecha de publicación
2021-07-14Editor
Universitat Jaume IResumen
The theme for the creation of this digital media is women's employment in today's
world. It deals with aspects such as inequalities, employment trends and resources
for professional development. The choice of this ... [+]
The theme for the creation of this digital media is women's employment in today's
world. It deals with aspects such as inequalities, employment trends and resources
for professional development. The choice of this topic is motivated by two reasons:
gender differences in the employment sector and the underrepresentation of
women as main sources in the media.
As for the name of the publication (Impulsoras), it alludes to the first simultaneous
international strike on 8 March 2018, whose slogan was "If we stop, the world
stops", with the force of female labor being the determining "impulse" in social
development.
17
On the other hand, the main objective of Impulsoras is to increase the visibility of
female talent in all professional sectors. In addition, a series of specific objectives
have also been established, such as the following:
I. To highlight situations of inequality between men and women in the
workplace.
II. To inform about tools that facilitate the presence of women in any
employment sector.
III. Create a news space with a predominance of female sources.
IV. Produce a media that facilitates interactivity with audiences.
Given the characteristics of this medium, the target audience would be adult women
of any age and those companies seeking to broaden their perspective on gender
issues at a professional area. The possession of a medium-high level of Spanish is
the only specific characteristic required by the target audience. [-]
Palabras clave / Materias
Descripción
Treball Final de Grau en Periodisme. Codi: PE0932. Curs acadèmic: 2020/2021
Tipo de documento
info:eu-repo/semantics/bachelorThesisDerechos de acceso
info:eu-repo/semantics/openAccess
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- Grau en Periodisme [581]