The Generation
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Show full item recordcomunitat-uji-handle:10234/158176
comunitat-uji-handle2:10234/71324
comunitat-uji-handle3:10234/97622
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Title
The GenerationAuthor (s)
Tutor/Supervisor; University.Department
López Meri, Amparo; Universitat Jaume I. Departament de Ciències de la ComunicacióDate
2021-07-14Publisher
Universitat Jaume IAbstract
PRESENTATION OF THE PRODUCT
The Generation is a digital media specialised in social projects devised by young
people with the aim of changing, giving visibility to, vindicating or improving some
aspect of today's ... [+]
PRESENTATION OF THE PRODUCT
The Generation is a digital media specialised in social projects devised by young
people with the aim of changing, giving visibility to, vindicating or improving some
aspect of today's society. In this way, it has been set up with the aim of bringing
this subject matter closer to the public, and also to become a platform that
demonstrates the involvement of young people in social change.
JUSTIFICATION FOR THE NAME OF THE PUBLICATION
The name of this project has been designed to convey positive values associated
with young people seeking to improve the world in which they live. As can be
seen, it consists of two parts, title and subtitle: The Generation - The milieu of
young people fighting for social change. The choice of English responds to the
aim of universalising this project, because it deals with a subject, social change,
which cannot be limited to specific geographical areas, and which must be
covered at a global level.
JUSTIFICATION OF THE PRODUCT'S INTEREST
This is a medium specialising in social journalism, which stands out for its
mobilising character (Barranquero, 2018), and which not only seeks to analyse
problems, but also to explore solutions and generate critical awareness. All the
articles follow these characteristics, dealing with relevant issues in the current
panorama: climate change, the fight against racism, the problem of
homelessness or the inclusion of minority groups, among other examples.
Over the last few years, this type of journalism has benefited from the
digitalisation of the press, a process that has facilitated access to this information,
now available on the internet, a resource with global reach at low cost,
decentralised and with hardly any direct censorship (Rendueles, 2019). Thanks
to this, many social issues have managed to make their way onto the media
agenda, reaching a countless number of people and thus achieving a greater
impact.
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OBJECTIVES TO BE ACHIEVED AND TARGET AUDIENCE
In order to fulfil the main purpose of the medium, these are the most specific
objectives that have been established to be taken into account in the
development of all the work:
1. To create a dynamic, interactive and accessible website where readers can be
informed and learn about social issues through the different projects and
initiatives.
2. To highlight the role of young people in the path towards social change through
direct testimonies from specialised and experienced sources in this sector.
3. To offer varied and original journalistic content that manages to generate
debate and reflection among the users who visit the website, always following the
premise of current affairs.
DESIGN
For the website has been created an intuitive space, capable of generating a
quick visual impact. The aim was for the user to be able to browse the website
without difficulty thanks to the content bar at the top, which organises the different
sections of the medium. In addition, we have tried to reinforce this impact by
giving great importance to multimedia content.
SECTIONS
About us
This is one of the most important pages, because it helps the reader to get an
idea of the type of content he/she will be able to consult on this website. This
category explains the initial purpose of The Generation, the motivation for its
creation and its social interest. Therefore, it can be said that it is a quick read that
defines the editorial line and the type of journalism that this particular cybermedium proposes to its public.
19
News
Since the main premise that any media outlet must follow is current affairs itself,
The Generation considered the idea of creating a category for this purpose.
Young creators
This category was devised to support one of the main objectives of the medium,
namely, to demonstrate that youth is in charge of leading the movement for social
change. As the name suggests, the protagonists in this section are young people.
Innovative projects
Another of the main aspects of all this work is the social projects undertaken by
young people themselves, which is why it was decided to create a section in
which these would be the fundamental basis.
SOCIAL MEDIA
The first of the networks selected to begin the propagation of content was
Instagram. This tool offers possibilities that coincide with the values of The
Generation, which give great importance to visual elements. When the website
was created and before uploading any news, a promotional video was published
on Instagram through which the values to be transmitted by the medium were
made known in advance. Later, other profiles were created on other networks,
namely Facebook, Twitter and YouTube.
CONTENT AND SOURCES
For the production of the pieces, The Generation has created its contents taking
into account all the themes that are understood within social change, regardless
of their impact on a small or large scale.
A total of 18 news items have been produced, of which 6 are news items, 6 are
interviews with contextualisation and the other 6 are reports. All the contents are
characterised by being long articles. The focus of these pieces has not only been
on giving a voice to the protagonist of the project or the feat, but also on the
search for a social background, which is why contributions from other people
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involved, documentary sources and even expert sources on the subject have
been used.
In this way, we have tried to cover all possible realities, to highlight the most
important messages of the medium, so that the public can be inspired by the
different pieces.
The Generation has had the collaboration of a total of 24 personal sources for
the creation of the uploaded content. The age range of these sources goes from
people that are 17 years old to approximately 30 years old, placing each one
within their own personal context.
FINAL ASSESSMENT
In spite of having a significant number of pieces, I would have liked to have been
able to produce a greater number of contents. However, the subject matter of the
medium is not governed by immediate current affairs, but rather by the search
and investigation of interesting projects, which involves much more work than the
creation of quick news in other media.
Nevertheless, the newspaper is characterised by extensive and in-depth pieces,
always offering an approach that invites social reflection. Priority has been given
to obtaining content of high informative quality.
CONCLUSIONS
Creating the digital media The Generation as my Final Degree Project has been
a totally enriching experience both on a personal and professional level. The
development of this project has been a path of effort and a great learning process
in the field of communication.
Undoubtedly, the most beneficial contribution has been the process of learning
the many different journalistic routines to acquire in order to be able to run a
media outlet professionally.
21
With this work I have been able to improve the processes of pre-production of
information. At the beginning, selecting the topics to be covered in the
cybermedia was a really complicated task, since I didn't have the references and
knowledge of sources and pages obtained through the production of all the
pieces. Now I have some basic knowledge to follow in this sense when writing
articles in the field of social journalism.
There has also been an evolution in the production of information. In the
beginning, the approach to the interviews was not the right one, and some
sources had to be contacted again, changing the type of questions in order to
obtain the required information. This task was speeded up as the interviews
progressed, by improving the management of the questions and direct
communication with the sources.
Problem solving is another skill that has been developed through this work. The
fact of having to adapt the content of the medium to its website and its different
social networks has improved the adaptation of information in each format. In
addition, the constant search for new possible topics for the cybermedia has
enriched the efficiency of the work, managing to link current affairs with projects
of great social interest.
Achievements can be highlighted in the post-production tasks, always guided by
great self-criticism and motivation for the quality of the work carried out. In this
sense, for example, the recognition and correction of errors has been achieved
in one of the most complicated tasks on a personal level, the correct titling, on
which, nevertheless, work still needs to continue.
In short, the development of all this learning has allowed me to elaborate a
journalistic project with an investigation behind it, and which also has an internal
coherence despite the variety of themes. The final product that is presented
responds to a professional, critical and even didactic treatment.
On a personal level, along the way, I have been able to establish relationships
with hard-working people who have turned out to be, above all, great
professionals. For me, it has been a real luxury to be able to inform myself about
different social issues thanks to them, their critical vision and their work [-]
Subject
Description
Treball Final de Grau en Periodisme. Codi: PE0932. Curs acadèmic: 2020/2021
Type
info:eu-repo/semantics/bachelorThesisRights
info:eu-repo/semantics/openAccess
This item appears in the folowing collection(s)
- Grau en Periodisme [585]