Som Com Tu Trabajando por las personas con discapacidad física y sensorial

Abstract

Som Com Tu is a specialised digital media that was created with the aim of making visible the reality of people with physical and sensorial disabilities. Both groups are still in inequality, according to the VIII Report on Exclusion and Social Development in Spain elaborated by FOESSA. For this reason, many representative organisations continue to demand their rights, but also a greater informative treatment. This digital media responds to this need with quality content, such as interviews with expert sources and reports. In addition, it gives greater relevance to the testimonies of people with physical and sensory disabilities themselves, as they are the protagonists. Other of the most relevant objectives of this media are: to generate equal treatment in the media and social environment, to inform about the support services of the main platforms of representation, to offer a more human and proximity journalism. All this, consolidating itself as a means of communication of reference in the Valencian Community. Som Com Tu has as its target public the people with some kind of physical and sensorial disability, as well as their relatives, who also live this reality on a daily basis. COMPETITION The few digital media that exist specifically for people with disabilities focus on the production of news and the compilation of information from other entities in the sector. However, Som Com Tu presents several differences: - The target audience is limited to two types of disability, so the process of deepening is greater. - It produces journalistic pieces with a greater research process, such as reports. - It seeks to give visibility to little-known organisations in the Valencian Community through the «Help» section. 18 - The section «Vocabulary of equality» is aimed at other media in order to achieve full inclusion in the journalistic treatment of people with disabilities. DESIGN As for the design of the digital media, the predominant colour is yellow, as it conveys more strength and intensity to attract the public's attention. In the case of the logo, we can see a figure leaning forward to generate a sense of mobility and autonomy, according to the design of the company The Accessible Icon Project. The typography of the logo is simple and casual, as the aim is to transmit this closeness to the public. The same goes for the typeface used on the website, which, although more aesthetic, still has a fresh look to maintain the basic features of proximity. STRUCTURE AND WEBSITE The Wix premium combo subscription was used to create the website, as it is easier and faster to use. Among many other actions, it allows dragging and dropping, offers multiple design templates, positions the website in Google's SEO, allows to know the number of visualisations, etc. In this case, the website is structured in five sections: «Acerca de» Contains two sub-sections. «Som Com Tu» which shows the current context of disability in Spain, the objectives of the media, the target audience and the number of people with physical and sensory disabilities in Spain. The subsection «¿Quién soy?» has been used to point out the author's motive for producing this media, in a more personal way. 19 «Infórmate» This section also has two sub-sections. «Vocabulario de la igualdad» is a space where the media can consult the guides on information treatment published by official organizations in the disability sector. «Ayuda» provides information on the main services provided by associations in the sector. This section is specifically aimed at people with disabilities who need support in any social setting. «En profundidad» A section dedicated to publishing reports on the situations and problems of these people in the field of accessibility. All of this, in a specialised way and through previous research work. «Actualidad» It shows current news of own elaboration created from official reports and press releases, combined with information extracted from personal sources. «Protagonistas» This is the most important section in the digital media. It consists of interviews with various people with physical and sensory disabilities, with the aim of allowing them to convey their situation themselves. Expert sources have also been used so that the reality is known in greater depth. «Galerías» Publication of images in two galleries. «Espacios inclusivos», which includes adapted areas in Valencia and Castellón, such as beaches, parks, accessible transport, etc. Then, «Rutas de la accesibilidad» shows some of the routes included in the Accessible Tourism guides published by COCEMFE CV. 20 SOCIAL NETWORKS The chosen networks are Twitter, YouTube and Instagram. First, Instagram has a high visual content, which offers advantages when it comes to attracting the attention of the public. The posts follow a template according to the section they belong to and depending on the format. Apart from posts, the medium has employed other interaction tools, such as self-made polls. Secondly, the idea behind the Twitter posts was not only to publish web content, but also to share other official information through retweets and tags. On the other hand, Twitter and Instagram have published specific content, such as infographics that offer the public more visual information, but always in relation to journalistic pieces published on the website. Finally, the YouTube channel is Som Com Tu and is used to upload videos that are added to the website as a complement to the interviews and reports (audiovisual and podcast). EXPENSES The most important expenses have been travel costs: petrol for the use of personal vehicles and public transport fares. From April to June, the approximate cost in petrol has been 50- 60 € and in public transport 30 €. The cost of the chosen premium plan is 12 euros a month and the purchase of the domain is 20 euros per year. Therefore, the estimated costs since the beginning of the web management have been approximately 70 euros. In addition, the price of the logo was 50 euros, as the drawing has been made by a student of Graphic Design. 21 CONTENTS OF THE PUBLICATION - Reports The television report narrates the experience of people with sensory disabilities with technology; the podcast report offers testimonies of people with physical disabilities to show the accessibility barriers still present, and finally, the written report analyses the current situation of the rural environment as a new ideal place for these groups. - News The aim of the news published is to offer a news item close to the geographical scope of the medium. These pieces report, above all, on new projects and activities developed by organisations representing the sector. In this way, the media can also collaborate in the dissemination of these actions. - Interviews The interviews are mainly composed of testimonies of people with physical disabilities. Visually impaired people have been used, above all, for the television report. However, it was not possible to interview a hearing impaired person due to the communication barrier of masks and the limited availability of sign language interpreters. Likewise, expert sources were used to delve deeper and show the reality in some lesserknown areas: Women with disabilities, sexuality, the use of tiflotechnology and adapted education have been dealt with in this medium. - Sources Most of the personal sources are located in the Valencian Community, thus maintaining greater proximity and identification with the reader. A total of thirty-two personal sources were used, with a predominance of those published in interview format. The sources for the reports vary between four and five. In this case, those belonging to associations function as testimonies and expert sources, thus reinforcing the information and providing data on their experiences. 22 In each news item, a personal source has been used, except in the piece on the Once Foundation, as the founders and the collaborator of the project wanted to participate with this medium. On the other hand, this medium has compiled documentary sources from different guides and reports from organisations related to the world of disability. For example, COCEMFE's Guide to Inclusive Language, studies by the Adecco Foundation, international legislation, etc. EVALUATION This Final Degree Project has allowed me to acquire the necessary knowledge as a journalist and to put into practice all the experience I have accumulated during the four years of my degree. It is true that I did not get as many interviews as I would have liked with more specialised sources. Although my aim was to interview all the types of disability I have focused on and I think I have come pretty close. I would also have liked to do more audiovisual pieces and more reports. Although the main problem has been the lack of time, sometimes because of myself and sometimes because I didn't agree with the timetables of the sources. But, without a doubt, I am satisfied with these months of work. Among many other things, I have learned to know what it feels like to be a journalist and to get to know the diversity of people around us. I believe that this opportunity has been the door to my future, making me a journalist who is close to the people, who vindicates injustices and who is at the service of society.