Filant Prim: de la moda ràpida a la sostenible
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Filant Prim: de la moda ràpida a la sostenibleAutoría
Tutor/Supervisor; Universidad.Departamento
Sanahuja Sanahuja, Rosana; Universitat Jaume I. Departament de Ciències de la ComunicacióFecha de publicación
2021-07-13Editor
Universitat Jaume IResumen
1. INTRODUCTION
During the last 20 years there has been a significant drop in the prices of the
clothes we buy. To the respect, seconds where we invest, we can «empower»
abusive businesses for the planet or on the ... [+]
1. INTRODUCTION
During the last 20 years there has been a significant drop in the prices of the
clothes we buy. To the respect, seconds where we invest, we can «empower»
abusive businesses for the planet or on the contrary, if we decide to practice a
responsible consumption. Consuming is not a punctual act, we do it almost every
day and we invest a lot of money throughout our life. Today, when we get a piece
of clothing, we only use it an average of seven times before rejecting it or
abandoning it to the back of the closet. The amount of time we wear each piece
of clothing has been reduced by 36% between 2000 and 2015, while in the same
15 years, global textile production has doubled.
1.2 Justification of the name of the publication.
This online media in catalan has a compound name that clearly refers to the
colloquial expression «Filar Prim». This means to look at the details and, cover to
cover, to consider all the possibilities when doing a job. When creating a new
product, we must unite social and environmental sustainability criteria to produce
a piece with ethics, labour and resource exploitation book. So that we «weave» a
change in consumer trends.
1.3 Objectives to be achieved and target audience.
By articles, reports and interviews to experts and entrepreneurs of projects of
sustainable interest, Filant Prim wants to show the existence of a restlessness in
the population that, certainly, wants to make a jump from fast fashion to slow
fashion. Therefore, the objectives presented by the media are ambitious, so the
main ones are:
1. To develop a media specialized in forms of sustainable textile
consumption.
2. To promote the interest of the circular economy sector.
3. To cover an unexploited market niche in the Valencian Country.
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4. To publicize Valencian projects that share a concern to address the
fast fashion.
5. Create a simple, modern, interactive and multimedia website where
the reader can find quality information in Catalan quickly.
6. To explain in an attractive way the social reality while putting into
practice the knowledge and skills acquired throughout the degree.
7. Make intensive use of social networks as an informative channel for the
reader, so that it is made to reach every time a publication is made on the
web.
8. To position itself as a reference media for a restless community in need
of change.
2. DESIGN
2.1. Analysis of the competition.
The competition of Filant Prim Cibermitjà is diffuse, since there is no media in the
País Valencià that writes recurrently about sustainable fashion. The only
organization at national and global level which has a large team is the Slow
Fashion Revolution Spain movement that frequently share news, articles and
interviews of journalistic interest in their networks and web.
As for specialized magazines we find on the one hand, Lima in charge of the
communication agency Aura Sustentable located in Argentina. On the other
hand, we find Diario Resposable as a media specialized in corporate social
responsibility in Spain, as well as FuturENVIRO, the only bilingual magazine that
talks about technological and environmental projects. Ágora is the only media
specialized in water based in Madrid which is focused on the UN Sustainable
Development Goals (SDGs). The Association of Sustainable Fashion in Spain
(AMSE) has its own magazine where the work of associated companies is made
visible. The magazine Ciclo, created by the Ecoembes association, addresses
key issues on sustainable innovation. As an example of a Catalan magazine we
find the cooperative Opciones where the journalist Berta Chávez collaborates,
which is part of the female collective of research on consumption Carro de
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Combate. She collaborates with the radio program Carne Cruda al Diario.es.
Finally, in charge of the designer and disseminator Gema Gómez we find the
school Slow fashion next that is in charge of offering courses of alternative
formation to the current conventional industrial one.
2.2 Basic design and corporate identity features
The logo of Filant Prim is a fabric made of beige and gray threads with white
sidewalks. I wanted to show with an aspect of solemnity and calm the color of the
earth, since, one of the main cures that the textile industry has to have is the
environment.
Therefore, the values we defend are rigor and pluralism in the exercise of our
work as informer and communicator. Defense of equal opportunities and rights of
all people in the textile sector to achieve a dignified life. Attention to the concerns
of the readers of the area to make content related to their demands. Without the
public, everything that Filant Prim does would be meaningless, since the human
factor is the center of the whole project.
2.3 Structure of the media.
The journalistic content has been divided into these sections in order to group the
pieces of information in the most appropriate way according to the style of the
journalistic piece that has been written, broadcast or edited.
- AL PUNT: articles to keep up to date. This section consists of information
aimed at showing what's new in the sector: courses and education
organized by associations with sustainable criteria, responsible
consumption events and accidents that marked a turning point in the
sector.
- FILANT: reports written to delve into topics that are rarely dealt with in the
textile and fashion industry, such as environmental impact and the social
factor.
- PROJECTES: through interviews, entrepreneurship projects are made
visible, mostly in the País Valencià. The objective is to delve into the
human factor of the brand and extract the ethical values. It is subdivided
into: circular fashion (second-hand fashion), suprareciclatge
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(customization of pieces and creation of new ones) and sustainable
products (new merchandising is created with sustainable criteria). It is not
so much a section for advertising a brand, but a joint reflection with the
protagonists and readers. So, it is a loudspeaker to promote a change in
the textile consumption model.
- DIALOGUES: is a section divided into specialized interviews, audio
reports and visual reports. There is a short description to contextualize
the piece to be accessed. It deals with economic, sociological, historical
and cultural issues of how the textile interacts with the area and the
country.
- INSPIRACIÓ: recommendations of books and documentaries that,
under the criteria and rigor of Filant Prim, are complementary to the
information published in the other sections mentioned above. It was
created to publicize the works of other authors who have additional
research and data that allows the reader to nourish themselves with
knowledge and arguments aimed at the defense of sustainable fashion.
- GALERIA: to break taboos about second-hand clothing, the concern to
show, through our own photographs, different forms of circular
consumption. The purpose is the normalization of the markets of retro,
antique and vintage objects in good condition.
- MANIFEST and FÒRUM: In this section you can see the corporate values
that support Filant Prim. Mission, vision, values and target audience,
described in a personal way to make the audience understand where the
reason of the media comes from. The origins and roots of the textile
industry in the region where the creator of Filant Prim comes from are
explained. Finally, a forum is also available for those who wish to request
more information, express opinions about pieces or ask other specific
questions.
3. FINAL EVALUATION
To be the director, reporter, producer and community manager of the same
magazine is to put into practice the role of journalist orchestra that we have heard
so much in recent years. It is a form of entrepreneurship in the journalistic world.
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Truly, one of the greatest satisfactions of having your own media specialized in
minority projects is, in general, the affection and the feeling of help that anyone
interested in the circular economy sector shows you. The joy, motivation and the
fact of recognizing their work is so strong that, even with a phone or virtual
communication, it is noticeable. In addition, to see "in its sauce" the spaces of
exchange of objects or buying and selling is much more motivational.
Being my own person in charge and time manager has not been an easy thing to
do to guarantee a neat continuity to the media. That is to say, I was publishing
pieces without rhythm, as the information came to my knowledge without having
planned the articles. Sometimes due to lack of sources, information or complex
concepts of the reports to which I had to dedicate more time than expected. Not
advancing at a steady pace has frustrated me and I have shelved some of the
issues raised.
In short, although Filant Prim Cibermitjà has arisen from an academic
requirement to finish the Degree in Journalism, it is true that it has taken root as
a personal project. It is alarming the lack of communication and, therefore, of
knowledge that exists in the population. I want to continue discovering projects
and people with ideals and initiatives that motivate a change in consumption.
Therefore, it is key to create a community of sustainable fashion references and
normalize them. [-]
Palabras clave / Materias
Descripción
Treball Final de Grau en Periodisme. Codi: PE0932. Curs acadèmic: 2020/2021
Tipo de documento
info:eu-repo/semantics/bachelorThesisDerechos de acceso
info:eu-repo/semantics/openAccess
Aparece en las colecciones
- Grau en Periodisme [581]