Acords de València

Abstract

The name Acords de València is a reference to the chords used in almost all musical compositions. In order to be a media focused in Region of Valencia and in scores, ensembles, celebrities and events of the area, adding “de València” make the people see the media’s intentions and the main area that the news are going to be focused in. Acords de València is a media that aims at sharing the activities of musical ensembles in Region of Valencia, conductors and composers of the area and every event that can be done in any city, village or town. The business opportunity of this media is that, nowadays, there are few media covering this news, inside the community, and the ones who exist, are aiming more in national level and also some international news is released. This is the most important aspect to made the difference between other existing media, because the main intention of this project is make to know the general public some events that take place in any of three Valencian provinces, in his ensembles and related to the most important personalities inside the world of Valencian music. One of the main differences with actual offer is the fact of paying attention only on regional ensembles and personality, and having an exclusive section focused in women inside the Valencian musical landscape, because they are a very important part of this world and, seeing that they are taking more leadership every day, they still have a very few visibility and are a minority collective. This is especially significant when we talk about works with more responsibility, like the women conductors and composers that has less notoriety and recognisement than men, and this problem came from long time ago because women composers were always hided or signing with male names or nicknames. After all of this, we must say that since no few years ago, you can’t find any woman conductor, mainly in bands, because if a woman would start to study conducting, she had less possibilities to find a job conducting an ensemble, so as to the majority of musicians didn’t accept a woman leading the group. The public target of this project is all the people related to the musical world, so as conductors, composers, players or teachers and learners, and also societies and musical ensembles. What this media can give to the users is the possibility to know people or ensembles unknown about them till the moment, adding the possibility of discovering individual competitions, ensemble contests or festivals in which they can 17 assist as contestants or viewers, or simply can be of their interest. On the other side, having a specific part only of the agenda, it is really easy to know when is going to take place every event, where it is going to take place, how much will the ticket cost and who is taking the organization. Another of the strongest aspects of this media is including a section that will give attention to the most important news that will take place in the musical world in Region of Valencia. It also can be used as a platform for public or private entities that put out grants or helps aimed to the several musical collectives. Having profiles in different social media makes this project being easy to find to people in different ages, in order to every platform (Facebook, Instagram and Twitter) that the news are released. The amount of this project are aiming is around 1100 musical ensembles approximately, that means more than 43.400 federated musicians in the Region of Valencia in 2019, according to the data offered by the Region of Valencia Musical Societies Federation (FSMCV in Spanish). Besides, there are all the music schools that are near 600 integrated into the net of music school of the FSMCV, that can be extended to 1000 in all Spanish territory. Other collective who this media can aim is the artisans and instrument makers because it can be considered as an advisor platform to publish their products. As a result, all the people interested in group music have a window to be informed and to get in touch on everything that happens around the musical societies in Region of Valencia. Nowadays there are three main competitors in musical journalistic panorama, inside of which, Nuestras Bandas de Música recently stopped the activity due to the death of its director. The other two media, who are Radiobanda and Las bandas de Música, are placed in Region of Valencia, but their news are from all Spanish territories, without no special pointing in Valencian musical societies, and also without a specific part made only to the women like this project pretends to do. The most important of these three media competitors is Nuestras Bandas de Música, because it has already regional and nationally recognized. The fact of the information shown on their website is national and also international, is the main difference with the project that is being carried out, since it has the possibility of making a less 18 exhaustive coverage of Region of Valencia musical societies and it has to deal with a lot of topics at the same time in order to be able to give a lot of news every day, losing the aim in Region of Valencia news. However, other of their services is a live recording concerts, competitions and ensemble contests for distribution and the possibility of broadcast in television, radio or in the internet. Also, they give the possibility of recording music cds of performances of every musical group or the most famous or known scores of composers. Nevertheless, those two last services are mainly in national level. The cost forecasts for this project are mainly the cost of the domain of the website, which is estimated at around 100 euros per year. We had to add the cost of the gas used for the travels needed for making the interviews, the coverage of the concerts or making the photographs that are going to be published in the photo gallery section. At the beginning the income will start off selling the photographs to the musical groups in order to they can use them in their own websites or social media. When the media has enough people reading it, another way to have incomes will be the advises in the website of music stores or even music schools paying a rent to be seen and get known, improving the number of customers and sales, and children attending to schools, so that will be a benefit for both of them. The main target in the long term of this project is becoming the most important media for all the musical parts in Region of Valencia. Another of the goals will be given visibility to women in the music field in order to get some recognizement of their work and dedication. At last, live streaming and recording of all kinds of musical events, like ensemble contests, competitions of small groups or soloist, training courses, seminars and everything that could be interesting for the people who is taking part and the fans of this world. On the other hand, the main objective in the short term which this media is aiming is to get every person closer to the world of the music in the Region of Valencia and the most important information about this activity in order to have a basic knowledge on what is happening, a part of being able to get a place to know the events where are going to be, when it will take place, know the price of the tickets and know who is making that event possible. 19 Although, it will make a special effort to get some light to the most relevant people in this sector that are born, raised, and learned mainly inside the Region of Valencia and are nationally known, but the closer people didn’t know. Also, it is getting some visibility to musicians, composers and conductor who has less recognizement to all the people will know their job and they can continue their trajectory. Another of the objectives of this project is giving voice to all the women who take part of this cultural activity, because they have a very strong role in it, but always seems that are the men who gain more visibility and take all the weight, despite the fact that women are earning more recognizement in a little way. This case can be seen now in Region of Valencia Musical Societies Federation, because the places of presidency, secretary and treasuries have now made all of them by women, taking a woman to the place of president of this federation for the first time in 2019.