Marketing plan of Exclusivas Energéticas
Metadatos
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Título
Marketing plan of Exclusivas EnergéticasAutoría
Tutor/Supervisor; Universidad.Departamento
Fandos Roig, Juan Carlos; Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingFecha de publicación
2020-06-09Editor
Universitat Jaume IResumen
Exclusivas Energéticas is an energy services company, with a technological base, a great
variety of services, democratic values based on innovation, proximity and personal treatment,
commitment to the environment ... [+]
Exclusivas Energéticas is an energy services company, with a technological base, a great
variety of services, democratic values based on innovation, proximity and personal treatment,
commitment to the environment and society.
All its activity revolves around energy efficiency, maximizing the savings of its customers
achieving more optimal use of energy resources, and achieving increased competitiveness of
its customers. To this end, it offers its clients a wide range of services such as auditing,
consulting, management, negotiation, etc. Of all the aspects of the energetic matter of the
client.
Through this plan we have carried out an internal analysis of the company, studying its values,
mission, vision, and resources, to know in-depth how for what and with what elements the
company faces its activity. Subsequently, we have carried out an external analysis that allows
us to know what the situation of the sector is, the factors that affect it, and how its competitive
environment behaves.
All this has allowed us to determine the situation of the company, represented by a SWOT
analysis.
Once the analysis of the company and its environment has been completed, we have
developed the part of the plan defining its product and market and proposing a series of
objectives to be achieved through this plan, where we highlight the increase in marketing
awareness, both online and offline, an increase in the current client portfolio or an increase in
the company's income.
To achieve these proposed goals, we have designed an action plan, consisting of a total of 9
measures to be developed and implemented by the company and which involve improvements
in each of the elements that make up the marketing mix.
Finally, we have established the periodicity and the measures that we will use to supervise
the achievement of each of the objectives, together with a schedule that places the actions
within a period, establishing their implementation period. Subsequently, the budget will be
allocated to the implementation and control of each of them and in general to the
implementation of this marketing plan [-]
Palabras clave / Materias
Descripción
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs 2019/2020
Tipo de documento
info:eu-repo/semantics/bachelorThesisDerechos de acceso
info:eu-repo/semantics/openAccess