International Marketing Plan of Simplicity Works
Metadatos
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Título
International Marketing Plan of Simplicity WorksAutoría
Tutor/Supervisor; Universidad.Departamento
Irún Molina, Beatriz; Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingFecha de publicación
2021-06-16Editor
Universitat Jaume IResumen
This document is an international marketing plan for the Chinese market, prepared for
Simplicity Works, the company that patents 3D Bonding shoemaking technology. For
the preparation of this document, both an internal ... [+]
This document is an international marketing plan for the Chinese market, prepared for
Simplicity Works, the company that patents 3D Bonding shoemaking technology. For
the preparation of this document, both an internal and external analysis of the company
has been carried out and the Chinese market in the footwear sector has also been
studied. Information has been collected from primary and secondary sources. For
primary information on Simplicity Works and its activity, the company has been
contacted directly by email and the information has been provided by the marketing
developer Alica Kulichova. On the other hand, secondary sources from the web have
also been used.
After the analysis carried out, it has been possible to highlight that the company does
not have much presence in the market, since it offers a single line of products that is
safety footwear, it also distributes its product through a single online store, and the
investment in communication is very low, since it only makes its product known by
attending certain events, reaching a very small audience and therefore many of the
potential consumers are unaware of the existence of 3D Bonding technology.
After the analysis was carried out, several objectives have been set in this marketing
plan. One of the objectives is to increase the number of visits to the corporate website
by 20% in one year. This objective will be carried out through a communication strategy
using social networks as a medium. Another objective is to increase the company's
sales by 5% in one year. This objective will be achieved through market development
strategies, diversification and the competitive advantage strategy, which is
differentiation. And the last objective that is going to be achieved through this
marketing plan is to attract 15% of new Chinese customers in a year, since as
mentioned above, the purpose of the company is to target the Chinese market.
To achieve these objectives, 9 actions have been proposed related to the expansion of
the range of products, the opening of new distribution points and the use of social
networks in promotional activities.
Finally, for all the actions that are going to be carried out to achieve the objectives, a
budget and a timeline have been set to know when each action begins and lasts. A
way has also been established to control the achievement of each of the objectives [-]
Palabras clave / Materias
Descripción
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs 2020/2021
Tipo de documento
info:eu-repo/semantics/bachelorThesisDerechos de acceso
info:eu-repo/semantics/openAccess