Marketing plan of Mielso
Metadatos
Mostrar el registro completo del ítemcomunitat-uji-handle:10234/158176
comunitat-uji-handle2:10234/71324
comunitat-uji-handle3:10234/97525
comunitat-uji-handle4:
TFG-TFMMetadatos
Título
Marketing plan of MielsoAutoría
Tutor/Supervisor; Universidad.Departamento
Borén Alfaro, Irene; Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingFecha de publicación
2021-06-16Editor
Universitat Jaume IResumen
Mielso S.A. is a Spanish company dedicated to the beekeeping sector based in
Almazora (Castelló de la Plana). The marketing plan that is exposed in this work has
been carried out with a meticulous study where a ... [+]
Mielso S.A. is a Spanish company dedicated to the beekeeping sector based in
Almazora (Castelló de la Plana). The marketing plan that is exposed in this work has
been carried out with a meticulous study where a complete study on the current
situation of the company will be exposed.
Before starting its production, an in-depth interview was carried out with Mielso's
manager Mr. Jorge Sorribes, as well as the firm's export director Alexandro Picardi.
The meeting was carried out through the Zoom platform, due to the Covid-19
measures. Based on the information obtained in said interview, the foundations were
laid to carry out the work that will be presented below.
The final section of Annexes includes a brief summary of the main sections of the
interview with Mielso.
The main conclusions that should be highlighted once the SWOT analysis has been
carried out, it is estimated that the company is not using all its resources efficiently,
especially in the field of online marketing.
This section connects with the lack of positioning of its honey brand “El Brezal”.
To counteract this situation, as will be explained in the second part of the marketing
plan, we will see how, through an online marketing strategy, the company will be able to
increase its impact on social networks, achieving a better positioning and consequently,
higher sales.
This strategy is based on the main social networks, such as Facebook, Instagram and
YouTube. In turn, all of them connect with the web, thus creating a synergy between all
of them and achieving through the links to be able to retain their users for as long as
possible on their platforms.
To ensure that the action plan works efficiently, there are both indicators, with which the
results will be analyzed, as well as objectives that are expected to be achieved. [-]
Palabras clave / Materias
Descripción
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs 2020/2021
Tipo de documento
info:eu-repo/semantics/bachelorThesisDerechos de acceso
info:eu-repo/semantics/openAccess