'Lalis' Business Plan
Metadatos
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Título
'Lalis' Business PlanAutoría
Tutor/Supervisor; Universidad.Departamento
Martínez Peris, Laura; Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingFecha de publicación
2021-07-15Editor
Universitat Jaume IResumen
"Lalis" is a company whose activity consists of selling an experience, an experience that
is divided into hosting and carrying out activities.
"Lalis" arises from the needs of families who spent a long time in ... [+]
"Lalis" is a company whose activity consists of selling an experience, an experience that
is divided into hosting and carrying out activities.
"Lalis" arises from the needs of families who spent a long time in confinement in small
spaces, such as city flats, and after so long their family relationships have deteriorated
and they want to do something different in their next holiday.
Families who live the "Lalis" experience will be introduced to the rural world through
accommodation and activities of all kinds in an unbeatable setting, Benassal.
The main characteristics that define "Lalis" and therefore, what differentiates them from
the competition is that their mission is to educate through activities in sustainability
values for both children and adults and to strengthen family bonds.
Lalis' target segment is families, but families with children from 5 to 18 years old, with
their main residence in the city, with an income above the Spanish average, and with
parents involved in the education of their children in values.
Throughout this document, the different plans will be developed to make the operation
of "Lalis" viable, as the idea and the business opportunity have already been validated
through different processes.
Starting with the strategic study of the external and internal environment, studying the
rural tourism sector, the competition and the resources and capacities of "Lalis".
Next, a marketing plan has been designed and quantified in order to achieve the sales,
positioning and profitability objectives.
Another important part of the document is the operations plan, where the design of
processes and services can be observed.
We also find the part that refers to human resources, where we find the organisation
chart of the company, the recruitment and selection process with the main functions and
characteristics that the employees of "Lalis" must fulfil.
Finishing, we find the financial plan, with which we know the initial investment that "Lalis"
needs, the forecast of costs and income throughout the first year of operation of the
company.
We must not forget the contingency plans, which provide guidelines for eight possible
changes that may occur during the course of the economic activity and how to solve
them.
The main legal aspects to be taken into account by "Lalis" are also discussed.
And finally we have a chronogram for the planning of the actions to be carried out in the
first months of the company's operation. [-]
Palabras clave / Materias
Descripción
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs 2020/2021
Tipo de documento
info:eu-repo/semantics/bachelorThesisDerechos de acceso
info:eu-repo/semantics/openAccess