Marketing plan of Las Moreras AC
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Marketing plan of Las Moreras ACAutoría
Tutor/Supervisor; Universidad.Departamento
Estrada Guillén, MartaFecha de publicación
2021-06-16Editor
Universitat Jaume IResumen
Las Moreras AC is a company dedicated to the caravanning sector. Located in
Alcossebre (Castellón) it offers lodging and parking services to people who travel with
motorhomes. Although it focuses on all national and ... [+]
Las Moreras AC is a company dedicated to the caravanning sector. Located in
Alcossebre (Castellón) it offers lodging and parking services to people who travel with
motorhomes. Although it focuses on all national and international customers, our main
audience comes from Spain, France and Germany. The Spanish public usually comes from
Cataluña, Valencia and the Basque Country. Las Moreras AC is an organization with little
time in the market but its partners have a lot of experience in their areas. Since its creation,
the company has been growing year after year, and is now quite well known in the sector.
The company is best known for its very economical prices, as well as the quantity and
quality of its services, and also for being exclusive for motorhomes. Currently the company is
a leader in the motorhome segment of the province of Castellón. It competes with many
other companies that compete only in that segment and in some others such as bungalows
or campsites.
One of the main opportunities that has been observed in the market is the boom in
the purchase of motorhomes lately. That is why making a new area of motorhomes in the
field that was recently adhered to has been proposed. The whole process should start any
time soon so that in the middle of next year it could be inaugurated so as to try to meet all
the demand, which we currently cannot do at some times.
In addition, it is proposed to expand into new markets where we do not currently have
much presence and caravanning is an important trend. If we mean Spain, these places are
Galicia, Asturias, Cantabria and Navarra, and if we refer internationally, we mean Italy,
Austria, the Netherlands, Belgium and Switzerland. It also aims to make adjustments to its
current prices as well as improving the website and its social media. It also plans to carry out
sales promotions to current customers and attend motorhome concentrations from all over
the country and abroad to make us known.
With all this, the objectives described in the marketing plan are aimed at increasing
the number of customers, both nationally and internationally, plus increasing sales and
reducing their debt. Finally, the budget of the proposals made has been established, as well
as a timetable and a control plan to achieve all the objectives described. [-]
Palabras clave / Materias
Descripción
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs 2020/2021
Tipo de documento
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info:eu-repo/semantics/openAccess