Marketing plan of 'Bicicletes Cabedo'
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Marketing plan of 'Bicicletes Cabedo'Autoría
Tutor/Supervisor; Universidad.Departamento
Sánchez García, Javier; Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingFecha de publicación
2020-06-09Editor
Universitat Jaume IResumen
Bicicletes Cabedo is a shop located in the town of Onda that is dedicated to the retail
sale of items related to cycling. In this establishment we can find all the products
necessary for the practice of this sport, ... [+]
Bicicletes Cabedo is a shop located in the town of Onda that is dedicated to the retail
sale of items related to cycling. In this establishment we can find all the products
necessary for the practice of this sport, whatever the level of the customer.
This business was born in 2012 by the hand of the Cabedo Carda family, which has
been linked to this sport for more than thirty years, since the creation of the Sepelaco
cycling club. There are several members of this family who are dedicated to this sport
at the highest level and many moments of joy and happiness thanks to it. Although we
also want to give all our support to the family for the loss of one of their children, Victor
Cabedo, who died in an accident in 2012 while training.
In this marketing plan we have first carried out an external study, that is, of the sector,
in order to know what the opportunities and threats are. Once this analysis is done, we
have established some objectives to be met with this marketing plan, among which we
can highlight an increase in the number of electric bicycles sold, since it is a type of
product that is booming at the moment.
Taking into account the resources and capacities of the company, we have proposed a
series of actions so that the objectives can be achieved. Depending on the type of
action, it can be directed to the achievement of all the objectives or to a specific one.
Finally, for each action we have established a timing to carry it out and an approximate
budget. In addition to establishing control parameters to know at all times if these
actions are helping us to achieve the objectives. [-]
Palabras clave / Materias
Descripción
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs 2019/2020
Tipo de documento
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