Impleamentation of reverse logistics in a firm. The case of Danone
![Thumbnail](/xmlui/bitstream/handle/10234/194155/TFG_2020_VillaMarin_Carla.pdf.jpg?sequence=4&isAllowed=y)
Ver/ Abrir
Metadatos
Mostrar el registro completo del ítemcomunitat-uji-handle:10234/158176
comunitat-uji-handle2:10234/71324
comunitat-uji-handle3:10234/97525
comunitat-uji-handle4:
TFG-TFMMetadatos
Título
Impleamentation of reverse logistics in a firm. The case of DanoneAutoría
Tutor/Supervisor; Universidad.Departamento
Flor Peris, María Luisa; Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingFecha de publicación
2020-07-14Editor
Universitat Jaume IResumen
Over the past decades, we have witnessed unprecedented growth in demand for
resources, due to rapid industrialization of emerging economies and continued high use of
resources in developed countries. Linking economic ... [+]
Over the past decades, we have witnessed unprecedented growth in demand for
resources, due to rapid industrialization of emerging economies and continued high use of
resources in developed countries. Linking economic development to the consumption of raw
materials, the basis of the linear economy, represents an unsustainable model for the
economy, society and the environment (Dominguez, 2014). According to the United Nations
(UN, 2013) the negative impact is expected to increase, estimating an increase in the world
population of 8.6 billion by 2030. In addition, due to the increase in the standard of living in
developing countries, the middle class will reach 3 billion, which will consolidate the increase
in consumption, generating waste at a speed that is undesirable for global sustainability.
In addition, it is necessary to mention the environmental impact associated with the
production and consumption model of the linear economy. Not only does the linear economy
present risks at the level of resource scarcity, but the growing generation of waste that
accompanies it, which rapidly contaminates terrestrial and marine ecosystems, is particularly
alarming. The main environmental problem associated with the linear economy is that it is
initially making use of non-renewable resources for its activities, but these resources are
being depleted, causing major climate change and the loss of biodiversity (Ellen MacArthur
Foundation, 2014) .
It is in this context that the circular economy appears, since it represents an
opportunity to change our production and consumption model, as well as to significantly
impact the achievement of the Sustainable Development Goals (UN, 2015). This is thanks to
the fact that this new production model makes it possible to improve the efficiency of
resource use and works to minimise the generation of waste and reintroduce it back into the
production cycle thanks to a regenerative vision based on innovation, collaboration and
awareness (Ellen MacArthur Foundation, 2014). The difference between linear and circular
economy is key to the environment.
Reverse logistics is a key element in the circular economy, a new type of logistics
that ensures the recovery of materials already used. Although there are many companies
from different sectors that are already leading the transition to a circular economy and
applying reverse logistics, there is still a long way to go to achieve a circular ecosystem
(Ruiz, 2018). Despite the benefits, the application of this model can be slowed down or even
rejected by companies, as it requires several changes that companies are not always
prepared to face.
Taking into account the previous aspects, insofar as this can contribute to facilitating
the development of business models based on the circular economy, the objective of this
work are to deepen into the knowledge of reverse logistics and the barriers that companies
usually face when it comes to implementing it correctly in their production processes and to
illustrate how a specific firm develops its reverse logistics. In order to achieve these
objectives, in the first part of the work we will delve into the concept of reverse logistics and
examine the dimensions or elements that make up reverse logistics in the company. Next,
we will review the possible barriers that companies have to face when incorporating reverse
logistics. In the second part of the work, we complement this theoretical review with a case
study in which we describe how a company with a strong commitment towards sustainability
issues implements its reverse logistics. Specifically, the work analyses the process and
environmental initiatives carried out by the company Danone in its reverse logistics. [-]
Palabras clave / Materias
Descripción
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs 2019/2020
Tipo de documento
info:eu-repo/semantics/bachelorThesisDerechos de acceso
info:eu-repo/semantics/openAccess