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dc.contributor.authorRuiz-Madrid, Noelia
dc.date.accessioned2021-06-22T11:20:19Z
dc.date.available2021-06-22T11:20:19Z
dc.date.issued2021-04-23
dc.identifier.citationRUIZ-MADRID, Mª Noelia. A multimodal discourse approach to research pitches. Journal of English for Academic Purposes, 2021, vol. 52, p. 101003.ca_CA
dc.identifier.issn1475-1585
dc.identifier.urihttp://hdl.handle.net/10234/193463
dc.description.abstractThe communicative purpose of oral academic genres is frequently achieved through multimodal ensembles (i.e., a combination of meaning-making resources or modes). This is the case in research pitches. However, little has been written about this genre and its multimodal nature. Drawing from previous research on multimodality (Jewitt, 2009; Norris, 2009; Valeiras Jurado, 2019), I examine traces of modal density, complexity and cohesion in research pitches’ opening and closing moves, which often reflect researchers’ need to persuade their audience of the importance of their research. The aim of this study is twofold. First, I analyse the rhetorical structure of six well-rated 3-min research pitches following Swales’ move theory (2004). Second, adopting a Multimodal Discourse Analysis (MDA) perspective (Querol-Julián, 2011; Valeiras-Jurado & Ruiz-Madrid, 2019), I describe how the multimodal ensembles orchestrated by the speakers contributed to the communicative aim of the opening and closing moves. By way of conclusion, I derive pedagogical implications from the findings of this study.ca_CA
dc.format.extent16 p.ca_CA
dc.language.isoengca_CA
dc.publisherElsevierca_CA
dc.publisherBritish Association of Lecturers in English for Academic Purposes (BALEAP)ca_CA
dc.relation.isPartOfJournal of English for Academic Purposes Volume 52, July 2021, 101003ca_CA
dc.relation.urihttps://ars.els-cdn.com/content/image/1-s2.0-S1475158521000473-mmc1.xmlca_CA
dc.rights1475-1585/©2021 Elsevier Ltd. All rights reserved.Journal of English for Academic Purposes 52 (2021) 101003ca_CA
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/ca_CA
dc.subjectacademic discourseca_CA
dc.subjectresearch pitchesca_CA
dc.subjectmultimodal discourse analysisca_CA
dc.subjectmultimodal ensemblesca_CA
dc.subjectattention gettingca_CA
dc.titleA multimodal discourse approach to research pitchesca_CA
dc.typeinfo:eu-repo/semantics/articleca_CA
dc.identifier.doihttps://doi.org/10.1016/j.jeap.2021.101003
dc.rights.accessRightsinfo:eu-repo/semantics/restrictedAccessca_CA
dc.relation.publisherVersionhttps://www.sciencedirect.com/journal/journal-of-english-for-academic-purposesca_CA
dc.type.versioninfo:eu-repo/semantics/publishedVersionca_CA
project.funder.nameUniversitat Jaume Ica_CA
oaire.awardNumberP1-1B2017-28ca_CA


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