Influence of the Internet on Retailer's perceived quality in the generation of retailer's brand equity
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Other documents of the author: Gallart Camahort, Valentín; Callarisa Fiol, Luis J.; Sánchez-García, Javier
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INVESTIGACIONMetadata
Title
Influence of the Internet on Retailer's perceived quality in the generation of retailer's brand equityDate
2021-03-05ISSN
0972-2629Bibliographic citation
Gallart-Camahort, V., Fiol, L. C., & García, J. S. (2023). Influence of the Internet on Retailer’s Perceived Quality in the Generation of Retailer’s Brand Equity. Vision, 27(1), 33–47. https://doi.org/10.1177/0972262921992212Type
info:eu-repo/semantics/articlePublisher version
https://journals.sagepub.com/doi/abs/10.1177/0972262921992212Version
info:eu-repo/semantics/publishedVersionSubject
Abstract
This study analyses the relationship between the different
components of the retailer's brand equity, as well as the influence that the use
of internet has on the formation of retailer’s brand equity. As some ... [+]
This study analyses the relationship between the different
components of the retailer's brand equity, as well as the influence that the use
of internet has on the formation of retailer’s brand equity. As some authors
point out, there is a need for a measure of the retailer's brand equity (Boo et
al, 2008; Lee and Back, 2010). The model proposed to analyse retailer’s
brand equity is based on the one used by Boo et al. (2008) who, in turn, start
from the brand equity proposal of the authors Aaker (1991) and Keller (1993).
A theoretical a priori model was specified according to the results in previous
literature and our hypotheses. Prior to testing the model, the dimensionality of
the scales was stablished with Confirmatory Factor Analyses (CFAs). Once
the dimensionality was stablished, full structural equations model (SEM) was
tested. This study provides evidences on the effect of the use of internet on
retailer´s perceived quality. In turn, the influence that this variable has on the
retailer's image and on its perceived value is shown. These relationships have
an influence on consumer loyalty to the retailer, which, in turn, generates
brand equity for the retailer. [-]
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Vision, 2023, vol. 27, no 1, p. 33-47.Rights
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