The importance of mergers and acquisitions in the financial markets

Abstract

Mergers and acquisitions of companies are increasingly used for internal and external growth as their assets are modified and also the market and competition in which they carry out their activities. Research is therefore carried out on these combinations to demonstrate that they are a major source of growth strategies for the participating companies and that their main objective is to obtain financial and operational synergies, thereby achieving economic and business benefits. Likewise, the acquisition of CUATRO by TELECINCO, shows a synergy of operating costs and the obtaining of a higher degree of EBITDA, which contributed to continue being, at that time, the most watched television channels despite CUATRO being extinguished and the TELECINCO group being absorbed by Mediaset España the following year.