Valuation of Mediaset España Comunicación S.A.

Abstract

Value Investing is an investment strategy increasingly known and used by investors. Through this strategy, an investor can determine the theoretical value of a company through a thorough analysis of key aspects of the company, thus allowing investment decisions to be made based on the perception obtained. The aim of this study is to determine a range of intrinsic values for Mediaset España Comunicación S.A., the main Spanish company producing and exhibiting audiovisual products. Through the analysis of the Spanish audiovisual industry and the particular situation and evolution of Mediaset, its strengths and weaknesses will be analysed in order to estimate its future evolution and, consequently, to estimate a set of values for this company by means of the Discounted Cash Flow model.