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Resilience and Anti-Stress during COVID-19 Isolation in Spain: An Analysis through Audiovisual Spots
dc.contributor.author | Olivares-Delgado, Fernando | |
dc.contributor.author | Iglesias Sánchez, Patricia P. | |
dc.contributor.author | Benlloch Osuna, María Teresa | |
dc.contributor.author | de las Heras-Pedrosa, Carlos | |
dc.contributor.author | Jambrino Maldonado, Carmen | |
dc.date.accessioned | 2021-02-19T11:28:59Z | |
dc.date.available | 2021-02-19T11:28:59Z | |
dc.date.issued | 2020-12-01 | |
dc.identifier.citation | Olivares-Delgado F, Iglesias-Sánchez PP, Benlloch-Osuna MT, Heras-Pedrosa C, Jambrino-Maldonado C. Resilience and Anti-Stress during COVID-19 Isolation in Spain: An Analysis through Audiovisual Spots. International Journal of Environmental Research and Public Health. 2020; 17(23):8876. https://doi.org/10.3390/ijerph17238876 | ca_CA |
dc.identifier.issn | 1661-7827 | |
dc.identifier.issn | 1660-4601 | |
dc.identifier.uri | http://hdl.handle.net/10234/192112 | |
dc.description | This article belongs to the Special Issue COVID-19 Global Threat: Information or Panic | ca_CA |
dc.description.abstract | This study analyses broadcasted advertising spots during the COVID-19 isolation period in Spain. It aims to identify the narrative communicative resources and messages spread by companies/brands under the background of a global pandemic, where a common pattern highlighting the social function of brands is supposed, specifically regarding stress and resilience. We propose a mixed method based on the combination of qualitative analysis of the content of a compendium of 71 commercials and statistical analysis to group and test the correlations between some key variables, thus incorporating multivariate analysis with a quantitative method. Our main finding is the collective trend and communicative behaviour in the advertising of companies/brands during isolation, in which a change in the traditional role of advertising communication has occurred, where advertisers have become a key support in combatting the disease and a key support for health and psychological management in the Spanish population. In fact, they act as guardians of resilience and promoters for alleviating stress. | ca_CA |
dc.format.extent | 23 p. | ca_CA |
dc.format.mimetype | application/pdf | ca_CA |
dc.language.iso | eng | ca_CA |
dc.publisher | MDPI | ca_CA |
dc.relation.isPartOf | International Journal of Environmental Research and Public Health. 2020; 17(23) | ca_CA |
dc.rights | © 2020 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license | ca_CA |
dc.rights | Atribución 4.0 Internacional | * |
dc.rights.uri | http://creativecommons.org/licenses/by-sa/4.0/ | * |
dc.subject | COVID-19 | ca_CA |
dc.subject | coronavirus | ca_CA |
dc.subject | isolation | ca_CA |
dc.subject | confinement | ca_CA |
dc.subject | resilience | ca_CA |
dc.subject | stress | ca_CA |
dc.subject | corporate ads | ca_CA |
dc.subject | health communication | ca_CA |
dc.subject | risk communication | ca_CA |
dc.subject | public health | ca_CA |
dc.title | Resilience and Anti-Stress during COVID-19 Isolation in Spain: An Analysis through Audiovisual Spots | ca_CA |
dc.type | info:eu-repo/semantics/article | ca_CA |
dc.identifier.doi | https://doi.org/10.3390/ijerph17238876 | |
dc.rights.accessRights | info:eu-repo/semantics/openAccess | ca_CA |
dc.relation.publisherVersion | https://www.mdpi.com/1660-4601/17/23/8876/htm | ca_CA |
dc.type.version | info:eu-repo/semantics/publishedVersion | ca_CA |
project.funder.name | Corporate Brand Research Group UA_Brandscience (University of Alicante, Spain) | ca_CA |
project.funder.name | Programa Operativo FEDER Andalucía 2014-2020 | ca_CA |
project.funder.name | Universidad de Málaga | ca_CA |
oaire.awardNumber | UMA18-FEDERJA-148 | ca_CA |
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