Entrepreneurial methods to define startup projects : the case of decofit

Abstract

In this work we will review the different entrepreneurial methods to develop startups that exist today, especially we will focus on three of them, Design Thinking, Lean Startup and the Business Model Canvas, we will also compare the different versions in terms of their definition, characteristics and processes. Finally, we apply two of the entrepreneurial methods, Design Thinking and Business Model Canvas, to define a new startup that is in an initial phase, in which we analyze first-hand the implementation of these two methodologies.