The Power of Visual Metaphors on Political Propaganda during 1929 and 1935
Ver/ Abrir
Metadatos
Mostrar el registro completo del ítemcomunitat-uji-handle:10234/158176
comunitat-uji-handle2:10234/71324
comunitat-uji-handle3:10234/107304
comunitat-uji-handle4:
TFG-TFMEste recurso está restringido
Metadatos
Título
The Power of Visual Metaphors on Political Propaganda during 1929 and 1935Autoría
Tutor/Supervisor; Universidad.Departamento
Bort-Mir, Lorena; Universitat Jaume I. Departament d'Estudis AnglesosFecha de publicación
2020-06-11Editor
Universitat Jaume IResumen
Metaphors are not only used as a rhetorical figure concerning a literary ornament, but they are
actually employed in our daily language (Lakoff & Johnson, 1980). They permeate much of our
thinking and speech. The ... [+]
Metaphors are not only used as a rhetorical figure concerning a literary ornament, but they are
actually employed in our daily language (Lakoff & Johnson, 1980). They permeate much of our
thinking and speech. The notion of metaphor refers to the human cognitive process of developing a
concept (target domain) in terms of another one (source domain), in order to make it less abstract
(Steen, 2018). Lakoff & Johnson (1980) introduce this idea as conceptual metaphor. Metaphors are
even used in marketing and advertising through billboards to which we are exposed, i.e. through
visual language. Therefore, when visual language fulfills these metaphorical functions, the
expression is referred to as visual metaphor (Šorm & Steen, 2018). The main focus of this study is
on the identification and analysis of visual metaphors presented as a strategy of persuasion on the
political field. In this project, three political propaganda posters of the Labour and Conservative
British parties, chosen from 1929 and 1935, are analysed by following the Visual Identification
Procedure (VISMIP), proposed by Šorm and Steen (2018), in order to identify the metaphor in these
posters. Furthermore, the final idea that is expected to be achieved after the analysis and
comparison of the posters is how the use of fear or hope are introduced through visual metaphors on
political posters and are thought of as a persuasive technique that influences citizens’ voting
decisions. [-]
Palabras clave / Materias
Descripción
Treball Final de Grau en Estudis Anglesos. Codi: EA0938. Curs acadèmic: 2019/2020
Tipo de documento
info:eu-repo/semantics/bachelorThesisDerechos de acceso
http://rightsstatements.org/vocab/CNE/1.0/
info:eu-repo/semantics/restrictedAccess
info:eu-repo/semantics/restrictedAccess
Aparece en las colecciones
- Grau en Estudis Anglesos [352]