The significance of websites in international trade: An approach to providing a competent website for Juan Serrano

Abstract

The phenomenon of the Internet emerges in the 20th century to be established as a primordial tool in the current society. The majority of the current population have access to the Internet. Nevertheless, at the origins of this online resource, its users were significantly limited. In order to understand how the Internet has moved from being an exclusive to a public instrument, analysing its history and evolution is of utmost importance. Even though at its early stages, the use of the Internet was reduced to research and government institutions, this mechanism was, further on, outsourced to the general public. Under these circumstances, a considerable number of businesses started to use the Internet with commercial purposes. Consequently, this resource was incorporated as a marketing tool. In particular, corporations tended to use online resources such as social networks sites and webpages with marketing objectives. In particular, websites are platforms that are generally used as promotional tools. Nevertheless, in order to create a competent web, there are various content and design parameters that should be borne in mind. Nevertheless, these parameters seem not to be taken into consideration in all cases. For instance, the website from Juan Serrano, a small international trade agency, obviates certain content and design requirements that are necessary to have a proficient site. With the above assumptions in mind, the purpose of the current paper is presenting a novel webpage for Juan Serrano. This web is intended to implement the most basic content and design principles that guarantee the effectiveness of the site. The contribution basically aims at pinpointing the weaknesses of the previous website, on the one side, and proposing a new website, on the other. Therefore, this paper is useful in order to finally have a competent website that improves the online presence of the corporation. However, the company also has an account in the most popular social networking sites. In view of the low level of activity and interaction that can be observed in the social accounts of the corporation, conducting an improvement in these spaces can be said to be advisable. Nonetheless, this paper lacks a proposal to improve the social networking sites of the company, which encourages further studies to actually do the above.