Marketing plan: Luckia Gaming Group

Abstract

In recent years following the bursting of the bubble and followed crisis companies in the gaming industry are in the spotlight because, unlike most companies, has grown after the crisis due to the need solvency has the vast majority of the population. For all this, a company in this sector has been chosen to analyse and carry out a marketing plan. Luckia Gaming Group began his career in 1972, began in the gaming sector leading the management of recreational and jukeboxes machines in different locations in the hospitality sector and was gradually growing and expanding its business and currently has playrooms spread throughout the national territory, casinos in different countries, bingos and was one of the first to operate via online licensed, but besides all this, the group also has complementary to its core business as the marketing of equipment gambling activities, hotel management and catering. This marketing plan starts showing a detailed plan to learn more about the company and the resources with which account, followed by an external analysis where all factors that can influence business development will be shown internal analysis, the consumer and the sector will also be analysed, as well as showing, through Porter's five forces, the specific environment. With all this, an analysis of the situation is carried out using the tool called SWOT in order to minimize weaknesses, face threats, enhance the strengths and opportunities. Finally, it proposes the objectives to be achieved in a year, the strategies and actions to achieve them, and also shows the budget, control of objectives and a schedule of actions.