The competitiveness between record labels "Majors & Indies"

Abstract

The following research work is based in the study of the competitiveness of record labels inside the recording music industry, starting with a theoretical framework to analyse the theoretical and historical point of view for the sector of musical recording industry, analysing the beginnings of the business model and the adaptation to the changes occurred trough time, and the research work it’s completed with a comparative analysis of four very different firms, and a conclusions to identify which is the future of the industry and how a record label can improve his performance in the market. The case of study it’s also related to the student, the last analysed company is the company that he completes his curricular practices and the firm decided to offer a contract to keep him to the company, therefore the research work have also a put in practice finality, studding which practices from the leaders of the industry can be developed in the firm and trying to redefine a good strategy to compete properly with the rest of the competitors.