The motivation of employees in family business. The case of the hotel Voramar

Abstract

The importance of tourism in the Valencian Community makes our work to be focused on family businesses and the tourism sector itself. The Valencian Community is the 5th most visited destination in Spain by international tourism, and the 3rd destination for travellers of this country, with a quota of 11.9%, according to the Ministry of Tourism in 2014, according to the Institute of the family business 88.8% of all private Spanish companies. Currently, according to the IEF (Institute of Family Business), it generates 66.7% of private jobs, with a pool of more than 6.58 million jobs and is responsible of the 57.1 of the private sector's GDP. Family businesses create about twice as many occupations than the non-family organizations among the PLC and LLC and create more jobs for every million euros billed. In relation to the share of GNP made up from family organizations, it fluctuates between 65 to 80 percent in nations like Spain. In addition, more than 60% of exports from Spanish firms are executed by family organizations. The objective of this work is to analyse the motivation of employees in a specific environment such as family business. But it's not just whether they're motivated or not, it's analysing whether these workers are intrinsically motivated or extrinsic in a family business, because we find it intriguing. In a country where economics and consumerism are fundamental and with the results of this study, we find out what the workers of a family business value more: the retribution or their achievements, the feeling for the company and the job security, for instance. In addition, in order to carry out this analysis we will rely specifically on the case of the Hotel Voramar, a family business located in Benicasim (Castellon). We know that the hospitality world is sacrificed, therefore, we will know with this study whether in the hotel Voramar its workers are more intrinsically or extrinsically motivated or if they are not motivated and satisfied at all.