Marketing plan of Exclusivas Energéticas
Metadatos
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Título
Marketing plan of Exclusivas EnergéticasAutoría
Tutor/Supervisor; Universidad.Departamento
Estrada Guillén, Marta; Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingFecha de publicación
2019-06-12Editor
Universitat Jaume IResumen
Exclusivas Energéticas is an energy consultancy that has a technology, a great name of services offered, and professionals who have a close relationship with their clients, the sum of which makes Exclusives a reference ... [+]
Exclusivas Energéticas is an energy consultancy that has a technology, a great name of services offered, and professionals who have a close relationship with their clients, the sum of which makes Exclusives a reference in their area of action. The company gets its customers to save significant amounts of money, both by getting the most competitive energy contracts and by helping their customers consume less amounts of light and gas in their companies.
This type of company has begun to be born during the last century, as a result of the liberation of the energy market and the need of many companies to save on their energy bills. Many companies are unaware of the strategies to follow to find a good contract and, faced with the need to reduce their energy costs, they have to resort to energy services companies.
In this marketing plan, we have carried out an internal analysis to study the resources of Exclusivas Energéticas and an external analysis to study the situation of the environment and competitors, as well as to analyze the market of energy services companies. Finally, we have established several objectives to achieve with this marketing plan, where we can highlight the increase in retention of current customers, the recovery of lost customers or increase the satisfaction of all of them.
To achieve the objectives, we have proposed a total of 10 actions (adapted to the needs of the company). Because Exclusivas Energéticas is an experienced company in the sector and that carries out its services effectively, we have focused on improving the elements of communication, and we have made more actions aimed at our current customers and our potential customers, can know the quality of exclusive services.
Finally, these actions have been assigned a budget and a schedule, indicating the start and duration of the actions. In addition, we have established control guidelines to ensure the achievement of the objectives of this marketing plan. [-]
Palabras clave / Materias
Descripción
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs 2018-2019
Tipo de documento
info:eu-repo/semantics/bachelorThesisDerechos de acceso
info:eu-repo/semantics/openAccess
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