Plan de marketing: Ibero porcelánico
Metadatos
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Metadatos
Título
Plan de marketing: Ibero porcelánicoAutoría
Tutor/Supervisor; Universidad.Departamento
Sánchez García, Javier; Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingFecha de publicación
2019-11-12Editor
Universitat Jaume IResumen
The work done contains a marketing plan for the company Ibero Alcorense S.L.U during the season/year 2019-2020.
In the first pages, it will be found the justification of the company, a small introduction about it, ... [+]
The work done contains a marketing plan for the company Ibero Alcorense S.L.U during the season/year 2019-2020.
In the first pages, it will be found the justification of the company, a small introduction about it, the mission, vision and the main objectives. Afterwards an internal analysis was conducted to see the internal situation of the company (material resources, financial...) in order to determine the focus of the investigation/analysis? Once the company was analysed, an external study was made to be aware of the
environment in which it develops. To this effect, we distinguish two major sections:
❖ Macroenvironment (PESTEL Analysis)
❖ Microenvironment (demand, customers, suppliers, intermediaries and competition)
After analyzing all of the above, I obtained a diagnosis of the company with its opportunities,
threats, strengths and weaknesses to set its future objectives and the strategies to be used
to achieve them.
Finally, I have made a Marketing Mix proposal based on the needs of the catalogue and
market trends. Related to the objectives, strategies and Marketing Mix have been exposed
the control actions, budget and schedule.
With all the above, I can be aware of the growth of the company Ibero from its inception until
today, however, the future of this company is much more promising than it has been until
now,and it is expected in the coming years that the company will grow by 25% both its
turnover and production of square meters. [-]
Palabras clave / Materias
Descripción
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs 2018-2019
Tipo de documento
info:eu-repo/semantics/bachelorThesisDerechos de acceso
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info:eu-repo/semantics/restrictedAccess