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Image-schematic structures of near, next to and by in the landscape context of The Hobbit
(Publicacions de la Universitat Jaume I, 2018)
Various senses of quotidian words ─not just literal or physical
senses, but also figurative senses─ appear very often in narrative
storytelling contexts. In the case of prepositions, polysemy ...
Fòrum de Recerca, núm. 23/2018. Número complet
(Publicacions de la Universitat Jaume I, 2018)
Analysing formality and informality in the speech act of requesting in emails from the field of maritime English
(Publicacions de la Universitat Jaume I, 2018)
The globalization of trade and the removal of linguistic barriers
led to the development of English for Business Purposes (EBP), as
used in the business world and its communication processes. Email
correspondence ...
Comunicación para la paz: análisis de las campañas sobre personas refugiadas (UNICEF)
(Publicacions de la Universitat Jaume I, 2018)
Actualmente la comunicación que llevan a cabo las ONGD tiene
mucho peso en las temáticas sociales y humanas. UNICEF, al ser una
de las principales organizaciones que trabaja por los derechos de la
infancia, cumple ...
Eco-friendly advertising: A study of pictorial metaphors in environmental advertisements
(Publicacions de la Universitat Jaume I, 2018)
According to Cognitive Linguistics, metaphors are an essential
cognitive tool to conceptualise certain domains of experience (Lakoff
and Johnson 1980). Following this conception, it can be seen ...
Perceptual learning styles and multimodality in EFL education: the digital learning style and social networks
(Publicacions de la Universitat Jaume I, 2018)
Learning English as a Foreign Language (EFL) is one of the
greatest challenges for Spanish students. It is a complex process that
involves many individual variables that need to be considered ...
Controlling time is power: An analysis of filmic metaphors in the Lotus advertisement «Shine»
(Publicacions de la Universitat Jaume I, 2018)
Generally speaking, when talking about metaphors, the first
thing that comes to our minds is that they are figures of speech
whose main aim is to embroider and beautify the meaning of ...
Teaching apologies through the use of audiovisual materials
(Publicacions de la Universitat Jaume I, 2018)
Since Austin’s (1962) classic work How To Do Things With Words
there have been numerous studies about the way in which
utterances are used as a mean to perform actions. The branch of
linguistics ...
The art of baring emotions through metaphors: An analysis of love metaphors found in La La Land’s soundtrack.
(Publicacions de la Universitat Jaume I, 2018)
We can express our thoughts and feelings through language in a
more effective and powerful way thanks to metaphors (Lakoff and
Johnson 1980). In other words, metaphors are not just used as a
mere ...
De la ciutadania patriòtica a l’exclosa: dones decents i prostitutes sota el primer franquisme
(Publicacions de la Universitat Jaume I, 2018)
L’1 d’abril de 1939, es posava fi a la Guerra d’Espanya i s’hi va
instaurar un Estat totalitari que va portar a terme una repressió
política i moral que va dividir el país entre vencedors i vençuts. Així
doncs, ...