Browsing Recerca_2019_núm.24 (2) by Keyword "gender"
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Entre la cooptación y la resistencia: de la Femvertising a la Publicidad Profem
Universitat Jaume I. Departament de Filosofia i Sociologia (2019)‘Femvertising’ has gained relevance in the last few years as a strategy of persuasive communication that tries to eliminate gender stereotypes while promoting the empowerment of female consumers. However, the essentially ...