Listar Recerca_2019_núm.24 (2) por autoría "1dcd5cb3-394d-40fb-bc01-a7426c5a9533"
Mostrando ítems 1-1 de 1
-
Entre la cooptación y la resistencia: de la Femvertising a la Publicidad Profem
Menéndez Menéndez, María Isabel Universitat Jaume I. Departament de Filosofia i Sociologia (2019)‘Femvertising’ has gained relevance in the last few years as a strategy of persuasive communication that tries to eliminate gender stereotypes while promoting the empowerment of female consumers. However, the essentially ...