Conceptual Metaphors in still pictures, a theoretical review
Ver/ Abrir
Metadatos
Mostrar el registro completo del ítemcomunitat-uji-handle:10234/158176
comunitat-uji-handle2:10234/71324
comunitat-uji-handle3:10234/107304
comunitat-uji-handle4:
TFG-TFMEste recurso está restringido
Metadatos
Título
Conceptual Metaphors in still pictures, a theoretical reviewAutoría
Tutor/Supervisor; Universidad.Departamento
Bort-Mir, Lorena; Universitat Jaume I. Departament d'Estudis AnglesosFecha de publicación
2019-06-07Editor
Universitat Jaume IResumen
Metaphors in antiquity were considered an element of decoration in poetry and
rhetorical discourse, but in recent decades metaphors have become an element more closer to
thought than language. Metaphor of thought ... [+]
Metaphors in antiquity were considered an element of decoration in poetry and
rhetorical discourse, but in recent decades metaphors have become an element more closer to
thought than language. Metaphor of thought or conceptual metaphor is a figurative comparison
in which an idea (or conceptual domain) is understood in terms of another conceptual domain
(Pascual & Silvestre-López, 2015).
The main objective of the present study is to show how conceptual metaphors function,
how they are classified, and how our previous social and cultural experiences are an important
factor in their understanding. To achieve our goal, we focus our attention to the publication of
the book Metaphors We Live By (Lakoff & Johnson, 1980), which is considered the starting
point of the investigation of conceptual metaphors. In addition, following the research base of
verbal metaphors, we will also focus our attention on visual metaphors, taking the study of
visual metaphors in the billboards as a reference (Forceville, 1996), which have had a growing
interest since the 1990s . Therefore, we also deal with the classification of visual metaphors
according to Forceville (2007), and how social and cultural factors help us to interpret their
meaning (Bulmer & Buchanan-Oliver, 2004) .
In my opinion, it seems quite obvious that both conceptual metaphors and visual
metaphors can not be understood without being a part of thought, because in the emergence of
these metaphors there is a close relationship with social and cultural factors, beliefs and
previous experiences that help us to understand the meaning of these metaphors. However,
although the world today is quite globalized, there are small differences that can lead to a
misunderstanding. On the other hand, I believe that visual metaphors are replacing verbal
forms in ads because we live in a stressful way with no time to stop and read ads, and using
visual metaphors allows us to capture the message of the visual metaphor at a simple glance. [-]
Palabras clave / Materias
Descripción
Treball Final de Grau en Estudis Anglesos. Codi: EA0938. Curs acadèmic: 2018/2019
Tipo de documento
info:eu-repo/semantics/bachelorThesisDerechos de acceso
http://rightsstatements.org/vocab/CNE/1.0/
info:eu-repo/semantics/restrictedAccess
info:eu-repo/semantics/restrictedAccess
Aparece en las colecciones
- Grau en Estudis Anglesos [352]