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Customer Relationship Management in the SMEs of Bogota city
dc.contributor.author | Jiménez Castro, Nydia Carolina | |
dc.contributor.other | Lapiedra, Rafael | |
dc.date.accessioned | 2018-06-12T06:37:42Z | |
dc.date.available | 2018-06-12T06:37:42Z | |
dc.date.issued | 2017-06-22 | |
dc.identifier.uri | http://hdl.handle.net/10234/175102 | |
dc.description | Treball Final de Màster Universitari en Direcció d'Empreses / Master in Management. Codi: SRO011. Curs acadèmic 2016-2017 | ca_CA |
dc.description.abstract | This study is focused on micro, small and medium companies (SMEs) which are in Bogota – Colombia, city in which most of these companies are concentrated in Colombia, with a total of 740.069 SMEs. The main objective of this study is to determine how companies manage the relationship with their clients how they collect and process the information they obtain from them and how effective they are in that process. | |
dc.format.extent | 58 p. | ca_CA |
dc.format.mimetype | application/pdf | ca_CA |
dc.language.iso | eng | ca_CA |
dc.publisher | Universitat Jaume I | ca_CA |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Internacional | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
dc.subject | Màster Universitari en Direcció d'Empreses | ca_CA |
dc.subject | Master Universitario en Dirección de Empresas | ca_CA |
dc.subject | Master in Management | ca_CA |
dc.title | Customer Relationship Management in the SMEs of Bogota city | ca_CA |
dc.type | info:eu-repo/semantics/masterThesis | ca_CA |
dc.educationLevel | Estudios de Postgrado | ca_CA |
dc.rights.accessRights | info:eu-repo/semantics/openAccess | ca_CA |