Marketing plan of Atracciones Mediterráneo S.L.

Abstract

Attractions Mediterráneo S.L. is a company dedicated to the fair attractions that has different attractions of its own, both children and family types, which mounts in different towns located, above all, in the province of Tarragona to offer its services to the people. In recent years, there have been many changes. Firstly, the economic crisis has negatively affected the purchasing power of many families. In addition, more and more people are concerned about environmental issues. Finally, it should be noted the great expansion of the internet, social networks and online shopping. In this marketing plan we have made a series of proposals and recommendations so that the company can adapt to these changes and the changing environment in general so as not to remain stagnant and outdated. In order to study the resources of Atracciones Mediterráneo S.L., we have done an internal study, and to study the environment and the companies’ main competitors, as well as the amusement park market and consumer behaviour, we have done an external analysis. After that analysis, some objectives have been established through which we can highlight Two: attract new segments of customers and create a solid corporative image. To achieve all objectives, different action programs have been proposed as well as a personalized budget and schedule for each one. Finally, to ensure the accomplishment of the objectives, some control guidelines has been established, too.