The Populist Political Communication Style in Action: Podemos’s Issues and Functions on Twitter During the 2016 Spanish General Election
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INVESTIGACIONMetadades
Títol
The Populist Political Communication Style in Action: Podemos’s Issues and Functions on Twitter During the 2016 Spanish General ElectionData de publicació
2017Editor
SAGEISSN
0002-7642; 1552-3381Cita bibliogràfica
CASERO-RIPOLLÉS, Andreu; SINTES-OLIVELLA, Marçal; FRANCH, Pere. The Populist Political Communication Style in Action: Podemos’s Issues and Functions on Twitter During the 2016 Spanish General Election. American Behavioral Scientist, 2017, vol. 61, no 9, p. 986-1001.Tipus de document
info:eu-repo/semantics/articleVersió de l'editorial
http://journals.sagepub.com/doi/full/10.1177/0002764217707624Versió
info:eu-repo/semantics/submittedVersionParaules clau / Matèries
Resum
Populism is a phenomenon that has been acquiring great relevance over recent years in the US and Europe. Literature on the subject has identified the existence of a populist style that also affects political communi ... [+]
Populism is a phenomenon that has been acquiring great relevance over recent years in the US and Europe. Literature on the subject has identified the existence of a populist style that also affects political communication. The aim of this article is to analyze the structure of issues and the functions of messages circulated by a populist party in order to determine the presence and incidence of this style's main components. The methodology is based on a quantitative analysis of the content of the Twitter profiles of the Spanish political party Podemos and its leader, Pablo Iglesias, during the 2016 Spanish elections. Totally, 2,612 tweets were analyzed. The results allow the identification of a strategy of complementarity, which appears as a new component in the communication style of populism in the digital environment. Podemos is also seen to lean towards antielitism and its leader towards the communicative construction of “the people.” [-]
Publicat a
American Behavioral Scientist, 2017, vol. 61, no 9, p. 986-1001.Proyecto de investigación
Ministry of Economics and Competitiveness of the Government of Spain / CSO2014-52283-C2-1-P; CSO2014-52283-C2-2-PDrets d'accés
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