The influence of social media in creating expectations. An empirical study for a tourist destination
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Other documents of the author: Narangajavana-Kaosiri, Yeamduan; Callarisa Fiol, Luis J.; Moliner, Miguel Angel; Rodriguez-Artola, Rosa M.; Sánchez-García, Javier
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Show full item recordcomunitat-uji-handle:10234/9
comunitat-uji-handle2:10234/8645
comunitat-uji-handle3:10234/8646
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https://doi.org/10.1016/j.annals.2017.05.002 |
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Title
The influence of social media in creating expectations. An empirical study for a tourist destinationAuthor (s)
Date
2017Publisher
ElsevierISSN
0160-7383Bibliographic citation
NARANGAJAVANA, Y., et al. The influence of social media in creating expectations. An empirical study for a tourist destination. Annals of Tourism Research, 2017, vol. 65, p. 60-70.Type
info:eu-repo/semantics/articlePublisher version
https://www.sciencedirect.com/science/article/pii/S0160738317300646#!Version
info:eu-repo/semantics/publishedVersionSubject
Abstract
Social media are transforming the tourism industry from its traditional pattern into an intense informational pattern. Our study aims to investigate the causes underlying the use of user-generated contents (UGC) to ... [+]
Social media are transforming the tourism industry from its traditional pattern into an intense informational pattern. Our study aims to investigate the causes underlying the use of user-generated contents (UGC) to receive tourist information and its effect on tourists’ expectations. Our empirical work was analysed by means of a multiple indicators multiple causes model (MIMIC) and a structural equation model (SEM). The main finding showed that when users receive UGC related to tourist destinations, they will create expectations about the destination by placing their trust in the contents received. It is recommended that tourism organizations should maintain the quality level in order to allow more UGC, and then further trust in the contents of social media and expectations will occur. [-]
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Annals of Tourism Research, 2017, vol. 65Rights
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