Commerce and new technologies
Metadatos
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Título
Commerce and new technologiesAutoría
Tutor/Supervisor; Universidad.Departamento
Vallet-Bellmunt, Ilu; Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingFecha de publicación
2017-06-14Editor
Universitat Jaume IResumen
The commercial distribution sector has experienced in recent decades a strong
transformation, especially because of two factors. On the one hand, large companies
have developed dynamic growth strategies that have ... [+]
The commercial distribution sector has experienced in recent decades a strong
transformation, especially because of two factors. On the one hand, large companies
have developed dynamic growth strategies that have led to major changes within the
sector, and on the other hand, the change in social demands provoked, to a greater
extent, by the economic crisis in Spain and also worldwide.
For all of this, the retail trade is looking for new ways of developing competitive
advantages, for which the incorporation of innovations can contribute in a very positive
way. At present it is very important that businesses innovate for their continuity and for
the success of their business.
Therefore, the objective of this work is to analyze the innovation that is taking
place in the retail sector, illustrating this innovation with examples of real companies. An
attempt will be made to assess whether such innovations have contributed to improved
corporate performance and whether this has been a key element in addressing the crisis
and reviving consumption.
Another key objective is to know in depth the ICTs, their rapid evolution, their
characteristics, functions and applications by the retailers. Learning how these retailers
have adapted to these new technologies and how they have affected consumer
demand.
In terms of methodology, this final work is based on both academic and nonacademic
sources. Journalistic reports, reports from companies dedicated to monitoring
progress in this field, reports from government institutions and final papers from Spanish
universities have been used in the academic sources. On the other hand, it emphasizes
the respect to the information obtained from non-academic sources, specialized web
pages, expert blogs and reports related to the research topic.
This work has been structured into three main sections:
In the first place the trade will be analyzed, how it is defined and what has been
its evolution from its appearance. It will distinguish between a more general evolution based on data from Europe and between a more specific evolution with data from Spain.
We will also see how different commercial formats have appeared.
Secondly we will see, in a less extensive form than in the first section, the
different definitions that are given to new technologies and various data of the evolution
of the same.
In the third section we will link the two analyzed terms: trade and new
technologies. We will see what technologies have been appearing over the years and
the applications that retailers give them for their business. Business cases and real
statistics will be discussed.
Finally, as a complement to the three previous sections, we will collect the most
relevant conclusions that emerge from the work done. [-]
Palabras clave / Materias
Descripción
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs acadèmic: 2016/2017
Tipo de documento
info:eu-repo/semantics/bachelorThesisDerechos de acceso
info:eu-repo/semantics/openAccess
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