Marketing plan for Bambino Mio
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Marketing plan for Bambino MioAutoría
Tutor/Supervisor; Universidad.Departamento
Callarisa Fiol, Luis J.; Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingFecha de publicación
2017-11-14Editor
Universitat Jaume IResumen
This is a marketing plan for Bambino Mio, a small British company that produces
and markets reusable nappies for babies in many countries worldwide. They have
recently introduced their products in the Spanish market, ... [+]
This is a marketing plan for Bambino Mio, a small British company that produces
and markets reusable nappies for babies in many countries worldwide. They have
recently introduced their products in the Spanish market, and their aim is to
generate a strong brand awareness within their target customers. After they
started developing marketing actions addressed to the Spanish market, this plan
may represent some guidelines to keep marketing this market during the period
from 1st January 2018 until 31st December 2018.
In principle, Spain may not be a great scenario to develop products that are
related with cloth nappies, as the tendency of the number of babies is
continuously decreasing, and that means a continuous decline of the potential
customers. However, warm temperatures compared with other countries in
Europe, which make reusable nappy faster to be dried after washing, good figures
in the use of social media by Bambino Mio’s customer profiles and increasing of
natural upbringing trends may represent good opportunities for a nice
performance of the product in a mid-term.
The market size is relatively small, but there are not many cloth nappy brands
within the Spanish market. Moreover, competitors are not developing significant
marketing actions. Their main weakness is promotion, as they are not investing
on communicating directly with the Spanish audience. Some of them just leave
this type of actions on their distributors, so they do not have a direct control on
them. This fact gives Bambino Mio a great opportunity to gain market share and
becoming the market leader in Spain in a mid-term.
Those reasons may make us assuming that Bambino Mio will be able to set good
sales figures to make revenues enough to get profitable the launch of different
marketing actions in Spain in 2018. [-]
Palabras clave / Materias
Descripción
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs acadèmic: 2016/2017
Tipo de documento
info:eu-repo/semantics/bachelorThesisDerechos de acceso
info:eu-repo/semantics/openAccess
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