Characteristics and analysis of the creative and cultural industries
Metadatos
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Metadatos
Título
Characteristics and analysis of the creative and cultural industriesAutoría
Tutor/Supervisor; Universidad.Departamento
Martínez Cháfer, Luis; Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingFecha de publicación
2017-07-11Editor
Universitat Jaume IResumen
During the last years, the creative industry is gaining importance in the society and
economy worldwide due to certain factors such as the globalization, digitalization or the
improvement in the communicative ... [+]
During the last years, the creative industry is gaining importance in the society and
economy worldwide due to certain factors such as the globalization, digitalization or the
improvement in the communicative technologies, although there are several questions
that remain unknown in this sector. However, regarding the constant growth of this
industry and the difficulties that it goes through, it becomes an interesting area to study.
The Creative and Cultural Industries are becoming a strategical sector for the
productive development, the competitiveness and the employment worldwide.
Moreover, it will fill the gap between the society and the culture with the social
cohesion, cultural diversity promotion or the global information and knowledge
circulation. This sector is democratized by former and current policies around the word
and at the same time liberalized due to the new business entries and exits, the
decrease of the barriers and the rise participation of the citizens in the programmes
and policies related to the cultural and creative activities.
We cannot consider this sector as a homogeneous one, in fact is a sector that includes
some particular subsectors such as the music, audio-visual content, advertising or
design. These particularities make the Cultural and Creative Industry a difficult field of
study but at the same time a big opportunity to new business and particular ideas.
The main purposes of this research are two, on the one hand, understanding the basic
concepts of the topic and the sector to analyse the situation and, on the other hand,
make a brief of the characteristics of the Cultural and Creative Industries.
For that, in this study we are going to have a summarized idea of how this sector is
developing in the last years along Europe, which are the changes in the policies and
considerations for the sector and the differences between regions inside the same
framework.
The purpose of this research is understand and describe the Cultural and Creative
Industries.
To do so, we focus in the main characteristics of this sector through three different
regional frameworks, continental, national and city level, and the analysis of the
policies and performance of the different governments.
Consequently, this research will be divided in three main parts. First, we will have a
general idea about the concept of creativity and the Creative and Cultural Industry.
Secondly, it will be described the research methodology used to develop this study.
The last part will be composed by an explanation of the characteristics of the Cultural
and Creative Industries in the European Union. It will be an overview of the current
situation of the sector, emphasizing the economical point of view and a brief look of two
different regions inside Europe, Spain and United Kingdom.
Finally, the study will be conclude with a comparison between the different regions
studied, a brief analysis about the difficulties of this sector research and the formulation
of some suggestions for the future improvement of the Spanish and Valencian policies
in comparison with the United Kingdom and London`s one [-]
Palabras clave / Materias
Descripción
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs acadèmic: 2016/2017
Tipo de documento
info:eu-repo/semantics/bachelorThesisDerechos de acceso
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