Listar CLR_2007__núm.5 por título
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The Construction of the Concept Internet through Metaphors
Publicacions de la Universitat Jaume I (2007)The expressions by which we refer to the Internet reveal how we conceptualize it. Rather than “a network of networks of computers”, as it is usually defined, we actually perceive and experience the Internet as a PLACE. ... -
The rhetorical dimension of printed advertising: a discourse-analytical approach
Publicacions de la Universitat Jaume I (2007)he study of the rhetorical uses of language in advertising can be approached from different disciplines –discourse analysis, media studies, metaphor theory–. Although normally focusing on different aspects according to ... -
Two levels of blending with Homophonic Compounds in Japanese
Publicacions de la Universitat Jaume I (2007)This study states that discourse serves as a crucial factor for a precise understanding of Japanese puns i.e. a word play with homophones, and argues that the double meanings of a pun can be processed at the lexical/phonological ... -
What do learners need to know about the figurative extensions of target language words?: a contrastive, corpus-based analysis of Thread, Hilar, Wing and Aletear
Publicacions de la Universitat Jaume I (2007)This article provides a detailed analysis based on corpus evidence of the multiple senses of the English verbs thread and wing and the Spanish verbs hilar and aletear. Although these verbs derive from nouns with similar ... -
Who Is to Believe When You Bet: on Non-Referential Indexical Functions of the Pronoun You in English
Publicacions de la Universitat Jaume I (2007)Using English-language material this paper presents an account of a number of functions of the pronoun you that are not directly related to reference. The analysis focuses on occurrences of the second-person pronoun in ...