Analysis of the international communication in Efi Cretaprint

Abstract

This master thesis pivots on the importance of internal communication in companies and more specifically in the multinational Efi headquarters from Castellón. Efi is a multinational that has offices all around the world. In 2012 it joined a small company located in Castellón, called Cretaprint. All the experience, research and examples presented in this thesis are based on my internship in this company. It was during this intership that I detected and experienced the lack of the internal communication existing in the company that derived in misunderstandings and problems related affecting staff and the work done.. In this master thesis, I will present a theoretical framework about the concept of internal communication and the different aspects involved in it. Then we will describe the different situations we detected in Cretaprint, in which an inefficient internal communication caused misunderstandings in the company. After analysing these situations taking into account the theorectical framework presented, we will outline some solutions we could propose to improve the internal communication process of this company.