Pervasive information gathering and data mining form efficient business adminisration
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INVESTIGACIONMetadades
Títol
Pervasive information gathering and data mining form efficient business adminisrationAutoria
Data de publicació
2015-11Editor
SageCita bibliogràfica
GARRIGOS-SIMON, Fernando J., et al. Pervasive information gathering and data mining for efficient business administration. Journal of Vacation Marketing, 2016, vol. 22, no 4, p. 295-306.Tipus de document
info:eu-repo/semantics/articleVersió de l'editorial
http://journals.sagepub.com/doi/full/10.1177/1356766715617219Paraules clau / Matèries
Resum
Following a multidisciplinary perspective (that combines the literature from management, information systems, marketing and engineering telecommunications perspectives), the purpose of this article is to create and ... [+]
Following a multidisciplinary perspective (that combines the literature from management, information systems, marketing and engineering telecommunications perspectives), the purpose of this article is to create and analyze a conceptual framework and to propose a new methodology that encompasses different techniques for pervasive information gathering in hotels and for identifying clients’ habits. Focusing on the future of hotels, this work presents new technologies for hotels suitable for correlating the customers’ on-site activities with online activities including passive location tracking using Wi-Fi devices’ connectivity, customer satisfaction evaluated via facial or voice recognition using inbuilt cameras/microphones altogether with data mining analysis. Moreover, this article explains how multidisciplinary consumer behavior can be analyzed by data mining to include this information in the vacation marketing approach for efficient business administration. [-]
Publicat a
Journal of Vacation Marketing, 2016, vol. 22, no 4Drets d'accés
Copyright © 2017 by SAGE Publications
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