Plan de comunicación para camping Bonterra Park: construyendo un equipo

Abstract

In this Final Project, a communication plan for Bonterra Park is going to be developed. Founded in 1966, this year will celebrate fifty years of existence, which has gone from being an area exclusively dedicated to camping to becoming a complex of 55,000 m2 in which one can camp, rent an area for a caravan, stay in a wooden bungalow or live in a villa with all the comforts of home. These features, along with all the services offered (gym, heated pool all year round, playgrounds, petanque, animation programming throughout the year, among others) and qualified personnel that composes, makes "Bonterra Park: camping & bungalows " the provincial benchmark of camping