The Mayasen rural cottage
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Título
The Mayasen rural cottageAutoría
Tutor/Supervisor
Ramos Mezquita, José ManuelFecha de publicación
2016-07-12Editor
Universitat Jaume IResumen
The current job insecurity situation is forcing people to become their own bosses even
more so than before, and making them to think of other business alternatives. The
trend is going towards that type of job. As ... [+]
The current job insecurity situation is forcing people to become their own bosses even
more so than before, and making them to think of other business alternatives. The
trend is going towards that type of job. As put forward by the founding member of
Cesae, revenue management, tourism and hotel management training school:
Rural tourism has a future, and it is in the hands of those who are being properly
trained.
I would initially think that, for the national hospitality industry, I am the kind of person
this authoritative voice is referring to. In my case, when I had to do my final project for
graduation, I thought I would take the chance to do something I was very comfortable
with, which was related to nature and traveling, together with what I had been doing for
the last four years — studying Business and Management Administration at James I
University. Now, this motivation has come in the shape of a marketing plan, which is
close to a business plan, as a matter of fact, of a new rural cottage. I am defining it as a
business plan because this is not going to be a run-of-the-mill study of something that
already exists, but something that is going to be created instead.
The Mayasen rural cottage will be a hotel establishment that will be considered as
such. This rural cottage will be built in 2017, as a result of a renovation of a country
farmhouse on the Rocas de Mayasen area, a unique place in the region, located just 2
km away from Vilafames’s town center. The Mayasen rural cottage will be the perfect
place to enjoy some rest days, breaking away from work and feeling in contact with
nature, with a partner, family or friends. We want to turn into an ecological house, and
for this I vamo to give the house everything related to be respectful of nature, and
customers perceive us this way. [-]
Palabras clave / Materias
Descripción
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs: 2015/2016
Universitat Jaume I. Departament d'Administració d'Empreses i Màrqueting
Tipo de documento
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