Plan for communication turismo rural Morella.

Abstract

In this paper we will make a plan for communication for the rural houses company "Turismo Rural Morella". In the first place, we will conduct a marketing plan which will discuss all major aspects of the company: the mission and vision, the demand, the swot analysis, the competence, the target, the strategies, the objectives, etc. In this way, we will get to know the company well, everything that affects it and its needs. In the second place, once we studied the most important aspects of the company, we will tailor the plan for communication. We will fix objectives that are directly related to the needs; we will mark the axis of communication; we will develop the communication mix and select the media; we will set a budget, and finally establish control indicators. All the work is real and it is designed so that most actions can be put in place in a short, medium and long term.