Consumer behaviour and environmental education in the field of waste electrical and electronic toys: A Spanish case study

Abstract

This paper reports on a project focused on obtaining the current consumption and disposal habits of electrical and electronic toys from a survey aimed at parents of children of nine pre- and primary schools. In addition, it is also focused on identifying the most effective way of transmitting environmental information to parents and children to promote the collection of electrical and electronic toys at their end-of-life. The study was implemented in a Spanish municipality. With regard to the consumption habits, aspects related to the amount of toys that children receive annually and percentage of those which are electrical and electronic toys have been obtained and classified according to the family size. Results from Chi-squared analysis and Ordinal Logistic Regression show that there is a statistically significance relationship among these variables. Regarding disposal habits, aspects related to the reasons and way for discarding electrical and electronic toys, time that toys are kept at home or the willingness to rent or buy second hand e-toys have been obtained. What really attracts attention is that, apart from consumers who donate the toy to family or social associations, 67.1% of consumers discard them along with other waste fractions in domestic bins, whereas only 32.9% do so at recycling points, as Directive 2012/19/EU requires. To increase this percentage, three environmental education actions (distinguishing from each other by the way used to transmit the environmental information: paper, audiovisual or personal communication) have been designed, applied and evaluated their efficiency according to the amount of waste toys collected.