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Analysis of perceptions according to the technique of product display. Comparitive among 360º rotation, virtual and augmented reality
Asociación Española de Dirección e Ingeniería de Proyectos (AEIPRO) (2020-07-07)Online shopping has caused a radical change in individual-product interaction. In this new context, it is key to optimize product display to ensure that the information offered can be perceived correctly by the consumer, ...