ListarEMC_Congressos i conferències por tema "Virtual reality"
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The impact of the presentation means on the assessment of the characteristics of a product and the user's purchase intention
Asociación Española de Dirección e Ingeniería de Proyectos (AEIPRO) (2021-07)The rise of e-commerce has encouraged the use of image and virtual reality as the preferred means for many companies to present their products, replacing other more conventional presentation formats. However, the perception ... -
The Use of New Presentation Technologies in Electronic Sales Environments and Their Influence on Product Perception
Springer (2021)New tools have appeared to improve interaction with products in online shopping: virtual reality (VR) applications, where customers are immersed in a wholly virtual environment; augmented reality (AR) applications, which ...