Current and future challenges of the ceramic tile firms

Abstract

The importance of choose this topic about "Current and future challenges of the ceramic tile firms" stems from the impact of this industry on our continent. The Spanish manufacturer industry of ceramic tiles is one of the most dynamic and innovative of Spain and in the global ceramic sector it is the leader in terms of technological development, design and quality of service with countries like Italy and Brazil. Given the economic crisis in Spain, it is interesting to study this issue, because it is an industry that has been handled pretty well in this period, being one who has dealt with the situation, despite being affected as many of the Spanish industries. Another reason is because this sector is characterized by high investment in R + D + i. Currently, this sector is making significant efforts to consolidate the ceramic product among prescribers. In addition, the world consumption growth of this industry is guaranteed and the Spanish tile industry has solid foundations and positive future due to its global leadership in R + D + i and its high degree of internationalization. It is also interesting to study the competitiveness since the Spanish ceramic industry is one of the most competitive on the international scene, thanks to its quality and constant commitment to innovation and development of new products and applications. Therefore, it is interesting to compare the Spanish industry with the two major world producers: Italy and Brazil. We need to understand that it is a sector that has always been in turnover, number of companies and number of patents per group growth, except the period of the economic crisis. In Spain, Valencia is the main source of the Spanish ceramic sector, as almost all industry concentration it is located in this territory. We can say that the heart of this area is located in Castellon and its environs, making even more interesting our object of study. To work this issue I will focus on the main objective of this work, which consists on collect different items until the actual date of our country, researched from different studies, and also from Italy and Brazil to make a solid conclusion of this industry. This is because we treat the "TOP 3" of the sector, which will help us to collect proper data for further information on the ceramic sector. The exclusion of China as an object of study of this work is followed by the following reasons: lack of information and language. Finally, the structure I am going to carry out in this work will be in the next order: First, I will introduce the theoretical framework of our study, which is going to focus on the global definition of the Spanish, Italian and Brazilian ceramics industry with the most relevant concepts of the sector that will guide us for along this study. Secondly, I will explain the study‟s methodology, highlighting the main tools of this work and also providing various analyses from the investigation of items. Finally, I will discuss and conclude the study's findings with the compilation of a list of forty five items. Twentyfive of them are from the ceramic industry of Spain, eight from Italy and twelve from Brazil.