Internal analysis: resources and capabilities as a source of competitive advantage in airline firms

Abstract

Achieving a competitive advantage position relative to its business rival is what most organizations should be aiming for. It must be emphasized the importance of attaining competitive advantage in organizations, for that reason the significance of making an analysis of resources and capabilitieshelp us to discern where the source of competitive advantage is. A company’s resources and capabilities are increasingly being considered as one of the fundamental sources of competitive advantage within the context of strategic management. This paper, therefore, explores and discusses the role of resources and capabilities of two of the most important airline companies around the world in helping them to achieve a sustainable competitive advantage.