Visualitza TFM: Màster Universitari en Llengua Anglesa per al Comerç Internacional per paraule clau "multimodality"
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Portrait of a company’s brand identity through video advertisements: a contrastive multimodal analysis of Apple and Samsung
Universitat Jaume I (2019-10-22)Conveying the right brand image to a target market is a fundamental marketing activity. In the current time, the technology market is saturated and buyers are open to numberless devices and alternatives, for which intense ...