Listar TFM: Màster Universitari en Llengua Anglesa per al Comerç Internacional por fecha de publicación
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Progressing into the future at Pitarch Logística, s.a. with the use of social media
Universitat Jaume I (2014)In today’s society, technology has become center stage and social media has become progressively essential in our daily lives. Social media has not only become a form of communication for personal use, but a key form of ... -
Letters of credit: an approach based on the default risk
Universitat Jaume I (2014)The recent years have been marked by the increase of the international trade at a global stage; this can be explained by the disappearance of many customs barriers and by the lift of tariffs and quotas on imports for ... -
Marketing online : a necessary strategy for the development of companies
Universitat Jaume I (2014)In this Master thesis I will explain how companies can stay on the Internet and how they can offer their services and products on the internet using several tools and software system which are accessible to all and even, ... -
A Linguistic Study of the Marketing Language Employed by Porcelanosa Grupo and its Different Companies in their Web-page Section “About us”
Universitat Jaume I (2014)The aim of this paper is to analyse the language used by Porcelanosa Grupo in its UK web-page sections “About us” and “Companies” from a general perspective to determine several core values of the brand image. The method ... -
Outsourcing at Ferro Corporation : The impact of accounting outsourcing on the purchasing department
Universitat Jaume I (2014)power the twenty-first century global economy (Corbett, 2004) As many of USA companies, Ferro has joined the trend of Outsourcing in 2013. In May 2013, Ferro and Capgemini signed an approximately $35 million outsourcing ... -
Truck fleet adoption by a manufacturing company: marketing plan
Universitat Jaume I (2014) -
I love aprons and online activity
Universitat Jaume I (2014-11-11) -
Social media marketing in the new business era
Universitat Jaume I (2014-11-11) -
"Jasa International" webpage : analysis and improvement proposal
Universitat Jaume I (2014-11-11)This research paper is focused on the observation, analysis and improvement proposal of the current website of the company Jasa Internacional. Hence, this project has as its main goals, firstly, to observe and analyse ... -
Implementation of a Social Media Marketing Strategy in Azulejos Alcor 1, S.L.’
Universitat Jaume I (2014-11-11)An implementation of a social media marketing strategy in Azulejos Alcor 1, S.L is proposed in this project. The usefulness of new technologies to promote a company or brand is demonstrated. When developing a new marketing ... -
Implementation of e-commerce in Al-Farben, S.A.
Universitat Jaume I (2014-11-11)This Master’s Thesis analyses the possibility of implementing an online sales channel in Al-Farben; an industrial sector company from Castellón. After studying the products which are commercialised by this company, the ... -
To grow or not to grow? that's the question
Universitat Jaume I (2014-11-11) -
Analysis of internal communication deficiencies at Marmedsa's office in Castelló
Universitat Jaume I (2015)Internal communication proper working is becoming a growing need tin the business world since it may condition the performance of a company. Basically, internal communication is the exchange of information amongst members ... -
The process of achieving a more effective internal communication : case study of BP Oil Refinería de Castellón, S.A
Universitat Jaume I (2015)their routine and activities. The aim is to determine if this department is capable of delivering good quality information. This department is in charge of sharing the plans and decisions taken in the company. At the ... -
Internationalization plan at Martínez de Quel exporting frozen meat to the united Arab Emirates
Universitat Jaume I (2015)The economic and financial recession starting in 2007 had catastrophic consequences on many international and national companies regardless of the size, investment and experience in the sector. This business downturn ... -
New technologies and the internet
Universitat Jaume I (2015-07-01)Many companies need to improve the sales techniques, since knowing how to sell is a vital concept for marketing success. A successful sales process starts by looking at the customer and what they want, rather than what ... -
Internationalization as a strategic growth possibility: the case study of l'antic colonial
Universitat Jaume I (2015-11-24)The master thesis aims to investigate an importance of international marketing in internationalization. Particularly, the master thesis analyzes the case study of L’Antic Colonial - the company within Procelanosa Group, ... -
A new perspective on training l'antic colonial salespeople
Universitat Jaume I (2015-11-24)A defective, fragmented and unstructured training course may result in an absence of expected results. This can be avoided by means of an ambitious training program covering not only the technical characteristics of the ... -
How to Transform a Company: a Specific Marketing and Finance Plan for Juan Serrano International Trade Agency
Universitat Jaume I (2015-11-24)The title might seem ambiguous at the very first sight. However, let us imagine how to compress in a title the whole process of the transformation of a company. This project is based on the situation of a local company ... -
Marketing on Facebook
Universitat Jaume I (2015-11-24)After my internship of a total of 200 hours in a tiles warehouse and retailer, Prissmacer, I would like to suggest a marketing plan in order to increase the figure of sales. Supported by the knowledge gained in the ...