• closedAccess   Internacionalization of service firms: the case of consultancy firms and distance learning in the health and social care sector 

      Cabrera Ros, José María Universitat Jaume I (2016-11-29)
      In this globalized world that we live in, internationalization has become an important phenomenon in the business environment. Nowadays, most companies aspire to expand their businesses abroad, no matter if they provide ...
    • closedAccess   Internacionalization of the App "Nunna Online" in pre-schools and kindergartens into Latam marketsfor educational and technological purposes 

      García Millán, Laura Universitat Jaume I (2017-11-09)
      This paper analyzes the process of internationalization of the Spanish company Nunna Online (NO) and its e-commerce app Nunna Online into the Latin American (LATAM) markets. An introduction to the company and its product ...
    • closedAccess   Internationalising Innnova Advanced Consulting 

      Gabarda Santágueda, Yaiza Universitat Jaume I (2016-11-29)
      Innova Advanced Consulting is a Microsoft Dynamics Partner which mission is to support and help other Microsoft Dynamics Partners when they need their services. The globalisation has expanded rapidly through the world, it ...
    • closedAccess   Internationalization as a strategic growth possibility: the case study of l'antic colonial 

      Jankuc, Boris Universitat Jaume I (2015-11-24)
      The master thesis aims to investigate an importance of international marketing in internationalization. Particularly, the master thesis analyzes the case study of L’Antic Colonial - the company within Procelanosa Group, ...
    • closedAccess   Internationalization plan at Martínez de Quel exporting frozen meat to the united Arab Emirates 

      Leon, Ancuta Nicoleta Universitat Jaume I (2015)
      The economic and financial recession starting in 2007 had catastrophic consequences on many international and national companies regardless of the size, investment and experience in the sector. This business downturn ...
    • closedAccess   "Jasa International" webpage : analysis and improvement proposal 

      Fernández García, Judith Universitat Jaume I (2014-11-11)
      This research paper is focused on the observation, analysis and improvement proposal of the current website of the company Jasa Internacional. Hence, this project has as its main goals, firstly, to observe and analyse ...
    • closedAccess   Jerte Picota Cherry: Further Analysis on the Promotion and Distribution Channels in Germany 

      Blázquez Blanco, María Universitat Jaume I (2018-10-19)
      The purpose of this paper is to provide further proposals on the promotion and distribution of Cerezas del Jerte in Germany for the company Argos Consulting Network. The marketing project for the commercialisation of ...
    • closedAccess   Keraben Grupo S.A. beyond Europe: A marketing plan for the internationalization of the Stoneage Collection to Canada 

      Garde Lucas, Lucía Universitat Jaume I (2019-07-17)
      Economic globalization fosters firms from all over the world to face not only a strong competition but also the necessity of being constantly innovating (Amoore, 2018). Going increasingly international is thus a key ...
    • closedAccess   Large-sized Porcelain Tiles: an International Marketing plan 

      Campos Royo, Miguel Universitat Jaume I (2018-10-19)
      It is unclear where the tile as a fired piece of clay was invented since historians differ between China, Egypt or Babylonia (Restrepo-Baena, 2011). However, it seems that the Saracen civilization was the one that ...
    • closedAccess   Latin America Market Research 

      Contreras Ramírez, Juan Bautista Universitat Jaume I (2015-11-24)
      This market research attempts to satisfy the necessity of an in-depth analysis of an area for future export operations. Taking the example of a tile manufacturer, in this case, Inalco, this project aims at enlarging the ...
    • closedAccess   Letters of credit: an approach based on the default risk 

      Danca, Alina Carmen Universitat Jaume I (2014)
      The recent years have been marked by the increase of the international trade at a global stage; this can be explained by the disappearance of many customs barriers and by the lift of tariffs and quotas on imports for ...
    • closedAccess   Lifeker+, key to growth: an international marketing plan of Keraben Group 

      Almir Mer, Faikah Universitat Jaume I (2019-07-17)
      “To prosper in a world of abrupt changes and discontinuities, of newly emerging forces and dangers, of unforeseen influences from abroad, firms need to prepare themselves, as well as re-evaluate and innovate their products ...
    • closedAccess   Make your start-up company known - analysis of a promotion plan - 

      Esteller García, Silvia Universitat Jaume I (2016-07-14)
      Promotion is what companies do when they want to make their business known. They want to show people their values and what they can offer. For a start-up company, promotion is very important because this is the way they ...
    • closedAccess   Marketing on Facebook 

      Abad Barbosa, Marisa Universitat Jaume I (2015-11-24)
      After my internship of a total of 200 hours in a tiles warehouse and retailer, Prissmacer, I would like to suggest a marketing plan in order to increase the figure of sales. Supported by the knowledge gained in the ...
    • closedAccess   Marketing online : a necessary strategy for the development of companies 

      Llidó Picazo, Ferran Universitat Jaume I (2014)
      In this Master thesis I will explain how companies can stay on the Internet and how they can offer their services and products on the internet using several tools and software system which are accessible to all and even, ...
    • closedAccess   Marketing Plan for Plaza Borrull Hotel 

      Nogués Ortiz, Iván Universitat Jaume I (2017-11-09)
      After 200hours of my internship in Jaime I Hotel lo cated in Castellón de la Plana, I could see how important it is the creation of a new hotel for the city because of an increasing tourism caused ...
    • closedAccess   Marketing Plan: Micro-Star International 

      Lengua González, Armando Universitat Jaume I (2017-06)
      In today’s world, technology is tackling and dominating every single area in business. This affects trade forms going from agriculture with automatic collection or fields monitoring, to the most trivial activities such as ...
    • closedAccess   Mobile marketing implementation in Alfa Tiles: an app development 

      Sánchez Adelantado, Cristina Universitat Jaume I (2019-10-23)
      Portable technology is having an increasing impact in today’s society as evidenced by the widespread use of mobile, tablet and computer devices around the world. As developments in the field of science, computing ...
    • closedAccess   Motivating companies and motivated employees? An analysis of motivation in the workplace 

      Guillen Guiral, Borja Universitat Jaume I (2018-10-22)
      The main objective of this piece of research is to analyse the social aspects that appear in the workplace. As this paper is going to describe, motivation is going to be crucial in order to understand how employees behave ...
    • closedAccess   New technologies and the internet 

      Flor Fabregat, Nuria Universitat Jaume I (2015-07-01)
      Many companies need to improve the sales techniques, since knowing how to sell is a vital concept for marketing success. A successful sales process starts by looking at the customer and what they want, rather than what ...